Auto rickshaw branding has been around and popular for decades.
However, from the plain paper-based advertisements in the past to those dominated by electronic media, auto rickshaw advertising has evolved with time.
So, what exactly is trending these days in this space?
As someone looking to explore auto rickshaw advertising for your business, knowing the latest trends in auto rickshaw branding will help you leverage it optimally.
Here are six key trends within the auto rickshaw branding space.
- Digital Screens
Honestly, a couple of decades, none of us would have imagined a digital or LED screen in an auto rickshaw. Yes. We’ve surely seen speakers installed but not screens!
However, these days, auto rickshaws have digital screens and LED displays to drive dynamic advertising. It enables businesses to showcase multiple ads, preferably in a video format, and update campaigns in real-time.
A digital display is much better than a paper-based ad that people usually don’t bother to see nowadays, let alone engage or interact with.
Conventionally, we’ve all seen ads at the rear portion of the rickshaw. But as times change so do the ways of advertising.
So, today, many businesses are using full-body wraps with 3D designs and premium graphics to make the ad catchier and garner more attention.
- Interactive Advertisements
The time between seeing the advertisement and connecting with the business is crucial. This is because businesses usually lose most prospects during this time. So, the shorter the duration, the better!
QR codes reduce this timeframe considerably.
How? By scanning the QR code, the prospect directly goes to the company’s website landing page, social media page, product demonstration video, etc.
Doing so multiplies possibilities bringing users closer to the business and its offerings.
Believe it or not auto rickshaw advertising has evolved much more than you think!
Influencer advertising is the outcome of that evolution.
Some businesses are harnessing the combined power of auto rickshaw branding and influencer advertising to advertise more impactfully.
Local influencers travel in auto rickshaws, promoting a particular business live on social media or posting a video of their journey on YouTube.
People trust the influencers they follow. Hence, they watch their videos and feel encouraged to follow the brand their influencers promote.
As localized advertising goes hyperlocal, it becomes even more personalized!
It is one of the trends in auto advertising that involves using vernacular languages and culturally relevant messages, connecting brands and businesses better.
So, for example, it can involve an advertisement with a highly personalized message for the residents of Sadashiv Peth or other Peth localities of old Pune.
Why limit your ad only to the exteriors when you can utilize the interiors as well?
Yes. You read it right. Brands are using auto rickshaw interiors, placing ads on seatbacks, ceilings, and even handlebars to capture passenger attention.
Prepared to Elevate Branding with Auto Rickshaw Advertising?
Then, Prajapati Advertising has got you covered. We have the experience and expertise it takes to optimize auto rickshaw advertising impact.
Our assistance involves comprehensive hand-holding from conceptualizing to execution and scaling the campaign as necessary.
Besides, our extensive network and contacts across numerous auto rickshaw organizations in Pune help you broaden your reach in the city.
Want to know more? Call us at +91 99 22 138 138.
