- The Galician company has created this subsidiary in response to exponential growth in sales in British market
- Estrella Galicia UK Limited will allow the company to be closer to a market key to its international expansion strategy through its own team on the ground, driving growth of the business and the positioning of the brand in the country.
Hijos de Rivera is pleased to announce the launch of its own subsidiary in the United Kingdom, a key market for the Galician company and one in which it has seen exponential growth in sales over recent years.
Due to this rapid expansion and the company’s potential in the British market, within its international expansion strategy, and under the name Estrella Galicia UK Limited, Hijos de Rivera’s new embassy in the British market started trading in early 2025 and will allow the company to distribute its full portfolio of beverage brands in collaboration with its local partners.
“Having our own subsidiary in a market as dynamic and with as much potential as the UK will allow us to put down roots here, something important for us here at Hijos de Rivera, bringing us closer to our customers, meaning a better knowledge of our products on their side while we gain agility in distribution,” said Francisco Ucha, Managing Director of Corporación Hijos de Rivera.
Aitor de Artaza, Director of Estrella Galicia Internacional, is confident that Estrella Galicia UK Limited “will allow us to bring our teams close to customers on the ground, improving our service and our listening, while also driving the positioning of our brands in the British market and the rollout of investment targeting the growth of the business in this key market for our international expansion”.
Hijos de Rivera looks forward to meeting their ambition for further growth in the Great Britain and will continue to work in partnership with their exclusive distributor Greene King.
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