Le cat is out of the bag. Probably it was always outside the metaphorical bag! The top spenders on grabbing eyeballs on socials are *drum rolls* you already saw ’em on the cover image!
A recent report produced by Hyderabad based digital marketing agency Pyrite Technologies is quite revelatory. The report pins top advertisers on Mark Zuckerberg’s Meta platform (both Facebook and Instagram). Here are the top spenders for the last 90 days in increasing order –
- LG Global – Rs 1,188,622
- Health department, Odisha Government – Rs 1,206,701
- Be the change for TB (Johnson & Johnson) – Rs 1,227,496
- Jan Suraaj – Rs 1,250,257
- BJP Gujarat – Rs 1,561,483
- BJP – Rs 1,570,040
- Conscious Planet – Rs 2,166,146
- Mint – Rs 2,617,321
- Give India – Rs 3,375,216
- Meta – Rs 3,750,000
- Kutumb – Rs 4,573,537
- UNICEF – Rs 4,817,337
- Voot Select – Rs 6,728,254
- Koo – Rs 8,674,719
- Sadhguru – Rs 9,924,933
#SaturdaySolologues | Sadhguru’s Isha Outreach, micro blogging platform Koo and OTT player Voot Select ranked as the largest Indian advertisers on Meta Platforms for the last 90 days@alertprasad | #meta | #ott | #vootselect | #socialmedia | #advertisinghttps://t.co/MGHfctqwjW
— ET Brand Equity (@ETBrandEquity) July 30, 2022
Bhakti rules the rooster with alt social media and OTT trailing not far behind. While the only political parties in the leaderboard with top spends are BJP and its state division Gujarat (no surprises there). Surprisingly even Meta is pale in comparison with desi advertisers in ad spends. Non profit UNICEF is 4th on the list. Reliance backed Voot Select is 3rd on the list. Twitter’s desi alternative Koo is the 2nd most spender while SadhGuru’s Isha Outreach perch on top of the list.
These advertising spends might harvest a good return for Meta which is currently going through a feverish spell of business globally even as other IT giants are facing the heat of an economy in gradual recession.
The advertising spends show how Spirituality and Politics still are the most hungry for masses (and their money). And while not all politics and not all spirituality is malevolent, the majority of it does irreversible harm. And when the duo is amplified by social media and ads. . .that’s a recipe for disaster. Hoping such is not the case with (most of) these entities who spent virtually lakhs on getting eyeballs.
See Also: Disturbing Internal Reports Shows FB Is Crippled By Nudity! Women Abandoning Due To Safety Concerns
Cover Image: Sourced
