The accounting profession has long been shaped by trailblazers who challenge the status quo, drive innovation, and redefine what’s possible. In 2025, women continue to lead the charge, transforming firms and leveraging technology to streamline workflows.
These 10 influential women are not just keeping up with industry shifts; they’re setting the pace. From firm founders to fintech pioneers, these women are making a lasting impact in the accounting profession. Their work inspires the next generation of professionals and demonstrates the power of leadership and forward-thinking strategies.
Join us as we celebrate International Women’s Day by highlighting some of the remarkable women shaping accounting in 2025.
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Heather Smith is a powerhouse at the intersection of accounting and technology. As a prolific author, speaker, and podcast host, she’s dedicated to educating accountants on leveraging automation and integration for smarter decision-making. Named 2024’s Accounting Thought Leader of the Year, her influence continues to shape the future of accounting worldwide.
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Elizabeth Manso is redefining bookkeeping with a tech-driven, solutions-focused approach. As President of Brigade Bookkeeping, she empowers small businesses by automating financial processes and breaking down complex accounting challenges. With over 15 years in public accounting, she’s committed to helping business owners gain long-term success. Elizabeth’s leadership is transforming bookkeeping into a strategic advantage for businesses ready to grow and thrive.
Listen to our podcast episode with Elizabeth!
Brittany Malidore is a bold truth-teller transforming accounting through strategy, empathy, and fearless leadership. As Co-Founder of Ledgerly Consulting, she challenges outdated industry norms, proving that accounting is about more than numbers—it’s about people. A Top 50 Women in Accounting honoree, Brittany empowers business owners with tactical guidance, helping them turn financial challenges into opportunities for growth and success.
Listen to our podcast episode with Brittany!
Dr. Jackie Meyer is revolutionizing tax advisory with innovation, strategy, and a people-first approach. As the founder of TaxPlanIQ and a former CPA firm owner, she helps accountants boost profits, prevent burnout, and embrace value pricing. A sought-after speaker and mentor, Jackie’s ROI Method™ is transforming firms nationwide. Through her coaching and thought leadership, she’s shaping the future of accounting for the better.
Listen to our podcast episode with Jackie!
Lera Kooper takes a bold, strategic approach to business advisory. As owner of Accountability Services and host of The Accelerator podcast, she empowers entrepreneurs with financial clarity and proactive growth strategies. A NACVA 30 Under 30 honoree and leader of one of the PNW’s top accounting firms, Lera is on a mission to transform accounting into a catalyst for long-term business success.
Listen to our podcast episode with Lera!
Arianna Campbell is a powerhouse in driving change and innovation within accounting firms. As COO of Boomer Consulting, she blends process improvement with leadership development to help firms increase profitability and capacity. A CPA Practice Advisor Top 25 Most Powerful Women in Accounting honoree, Arianna’s expertise in Lean Six Sigma and change leadership is shaping the future of firm strategy, efficiency, and growth.
Michelle Weinstein is transforming how accountants sell their services with confidence and value. As the founder of The Pitch Queen and The Abundant Accountant, she helps CPAs, EAs, and bookkeepers increase revenue without working longer hours or discounting their worth. With 20 years of sales expertise—including a pitch on Shark Tank—Michelle has helped accounting professionals efficiently implement techniques that drive revenue growth.
Listen to our podcast with Michelle!
Jennifer Lee Wilson is a powerhouse in leadership and change management for the accounting profession. As co-founder and partner of Convergence Coaching, she helps firms develop next-gen leaders, drive transformation, and embrace strategic growth. A Top 100 Most Influential People in Accounting honoree, Jennifer is a sought-after speaker, coach, and consultant dedicated to shaping the future of the profession through leadership, innovation, and talent development.
Carla McCall, Managing Partner at AAFCPAs and Chair of the AICPA, is a dynamic leader transforming the accounting profession. Known for her innovative approach to client services and employee engagement, Carla drives growth through expanded services like wealth management, data analytics, and cybersecurity. A champion of smarter work practices, Carla’s leadership has earned her recognition as one of the Most Powerful Women in Accounting for four consecutive years.
Nancy McClelland known as The Dancing Accountant, is a passionate speaker, educator, and mentor with over 30 years of experience in accounting, tax, and advisory services. Specializing in helping small businesses improve financial efficiency and accuracy, Nancy offers expert guidance through her award-winning blog and personalized consulting services. Recognized as a Top 10 ProAdvisor and a Top 50 Woman in Accounting, she is dedicated to fostering client relationships and empowering businesses to thrive.
Listen to our podcast episode with Nancy!
These 10 influential women are not just shaping the accounting profession—they are revolutionizing it. Through innovation, leadership, and a commitment to client success, they are pushing boundaries and setting new standards for excellence. Their contributions inspire the next generation of accountants, reminding us that the future of accounting is not only bright, but also led by dynamic, visionary women who are paving the way for lasting change.
