How WISS Is Transforming Accounting with AI and Gen Z Talent with Paul Peterson
Paul Peterson of WISS shares how the firm is redefining accounting by prioritizing employees, embracing AI, and adapting to generational shifts. With over 400 employees and a Top 100 ranking, WISS is leading the way in post-COVID flexibility, non-traditional hiring, and strategic tech investments.
In this interview, Paul discusses:
🔹 How WISS is shifting from outdated accounting culture to an employee-centric model
🔹 Why Gen Z prefers hybrid work and how WISS supports that
🔹 Creating diverse career paths with educational support
🔹 Standardizing operations to foster collaboration and eliminate internal competition
🔹 Piloting AI to solve service bottlenecks and empower staff
🔹 The firm’s long-term strategy for sustainability, innovation, and impact
🔹 Advice for smaller firms starting their AI journey
🛠️ WISS is on a mission to reshape the accounting industry narrative—highlighting not burnout, but opportunity.
🔗 Learn more: https://www.wiss.com
🔗 Connect with Paul: / ppeterson1
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