Top 3 Marketing Mistakes Bookkeepers Make (And How to Fix Them) with Janel Sykora
In this episode of the Accounting Insiders Podcast, host Gary DeHart sits down with Janel Sykora, co-founder of Cajabra Marketing, to tackle the top 3 marketing challenges facing accounting and bookkeeping firms in 2025.
β Messaging That Converts β Learn how to craft clear, client-focused messaging that cuts through the noise.
β Stop Missing Opportunities β Discover how Google reviews and optimized communication can drive client trust and growth.
β Lead Management Automation β Janel shares how to nurture prospects using smart automation tools.
π‘ Whether you’re a solo bookkeeper or running a growing accounting firm, this conversation is packed with actionable insights to help you amplify your marketing efforts and grow your client base.
π Connect with Janel:
π https://cajabra.com/
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