A New Layer of Protection for Pets
There’s an Amber Alert for missing children—but what about our furry family members? That question inspired entrepreneur John Bradford to create FidoAlert, a nationwide pet alert network that uses simple technology to help reunite lost pets with their owners. With over 1.5 million pets already registered and more than one million users across all 50 U.S. states, FidoAlert is proving to be a vital tool in pet safety. Most impressively, it’s completely free.
The Mission Behind the Innovation
Bradford’s motivation for launching FidoAlert wasn’t profit—it was purpose. “I wanted to create a product as a part of a social mission, where we would make it free to every pet owner,” he explained. “My hope is that every pet owner in America signs up for FidoAlert, so if the unthinkable happens there will be another layer of protection so pets and owners can be reunited.”
At the heart of FidoAlert is a simple but powerful idea: use SMS text alerts and QR code technology to create a real-time, local pet recovery system. Each registered pet receives a free tag with a unique FidoID and QR code. When scanned, the code sends a notification to the owner and up to ten emergency contacts. Unlike many pet tracking systems, there’s no app to download and no subscription fee.
A Proven Track Record of Success
According to company data, over 40,000 pets have already been reunited with their families through the FidoAlert network. The process is designed for immediacy and accessibility. When a pet goes missing, the owner can trigger an alert that is sent to all registered members within a certain radius of the last known location. This localized outreach increases the chances of a quick reunion.
Pet owner Brenda B. Smith shared her firsthand experience: “I got the free tags and set up my account almost a year ago…completely free,” she said. “A few weeks back our dog snuck out of our yard, and before I even knew he was missing, I got a text from fidoalert.com that my dog had been found—and gave a phone number to call to pick him up.”
Another user, Elizabeth Heeman, described a similar event. “I got my tag a long time ago and my large dog broke off his steel chain and thanks to FidoAlert he was found,” she said. “This service is literally a life saver and it really is actually free 100%.”
How FidoAlert Works
Signing up for FidoAlert is a straightforward process:
- Pet owners visit the site and create a user profile.
- They register each pet, including photos and identifying information.
- Emergency contacts—up to ten—can be added, ensuring a network of people is notified if the pet goes missing.
- The profile remains inactive until needed, preserving privacy while maintaining readiness.
- If a pet disappears, the owner can activate an alert which triggers an SMS notification to nearby FidoAlert members.
- Conversely, users will occasionally receive alerts from others in their community when a pet is lost, encouraging neighbors to look out for one another’s animals.
Because the system is SMS-based and uses privacy-protected contact information, it’s accessible to all—even those without smartphones or constant internet access. It’s a low-tech solution that leverages high-impact communication.
Expanding the Reach: TabbyAlert for Cats
FidoAlert’s companion service, TabbyAlert, functions the same way but is tailored for cats. Cat owners can sign up through the same platform and receive identical benefits, including a free QR tag and neighborhood-based text alerts.
Building a Community of Pet Protectors
What sets FidoAlert apart isn’t just its technology—it’s the community it fosters. By enrolling in the system, pet owners join a nationwide network committed to looking out for each other’s pets. With alerts sent to those nearby, the platform turns ordinary neighbors into active participants in the search for missing animals.
As the network continues to grow, John Bradford’s vision of a nation where every pet is protected by an instant-alert system moves closer to reality. Through a blend of compassion, innovation, and accessibility, FidoAlert is redefining what it means to keep pets safe.
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