The Adventure Travel Trade Association® (ATTA), the world’s largest network of adventure travel professionals, is thrilled to announce that AdventureELEVATE Europe 2026 will take place in Catalonia, Spain, in 2026.
AdventureELEVATE is a premier three-day regional event designed for media, outbound tour operators, and thought leaders in the adventure travel industry. The event blends keynote speakers, regionally focused educational workshops, and impactful one-on-one networking opportunities. Attendees will also have the chance to experience the unique cultural and adventure experience offerings of the host destination firsthand.
From the soaring peaks of the Pyrenees to the sun-kissed shores of the Mediterranean, Catalonia provides a stunning and diverse natural landscape that embodies the spirit of adventure. With 30% of its territory protected, 17 parks and natural sites (including 1 national park), and a total of 184 protected natural areas, Catalonia is a true ecotourism paradise. The region offers an array of experiences, from wildlife observation and birdwatching to geotourism, skywatching, and wellness retreats in nature.
Catalonia stands as a global leader in sustainable tourism, being the first destination certified as Biosphere Responsible Tourism. Its commitment to regenerative tourism goes beyond minimizing environmental impact—it strives to leave a positive mark on local communities, culture, and biodiversity. Visitors to Catalonia can actively contribute by supporting local businesses, engaging in conservation efforts, and embracing an ethos of responsible travel.
Hosted by the Catalan Tourist Board, attendees of AdventureELEVATE Europe 2026 will not only engage with industry leaders but also have the opportunity to immerse themselves in Catalonia’s unique ecotourism experiences. Whether it’s hearing the bellowing of deer in the Pyrenees, stargazing in Montsec Astronomical Park, diving in the Costa Brava, or walking among volcanoes in La Garrotxa, the region offers a wealth of transformative and unforgettable adventures.
Be part of AdventureELEVATE Europe 2026 in Catalonia—where valuable connections are made, collaboration sparks new ideas, and the future of adventure travel in Europe takes shape.
Get notified when registration opens and when buyer and media applications launch by signing up for updates on the event’s Save the Date page. Follow ATTA on Instagram, Facebook, or LinkedIn for the latest announcements and insights.
