Adventures: The Power of Community

Ever been talked into an adventure? You’re not alone!

We hear it all the time: someone mentions a trip over coffee, a friend shares their incredible experience, and before you know it, you’re signed up for a challenge you never thought you’d take on. 

In fact, 18% of people who travelled with us in 2024 did so because a friend recommended us, and 14% because a mate convinced them to take the leap and join them. That’s the power of adventure; it’s contagious!

This aligns with other travel trends we’re seeing, where word-of-mouth has been shown to improve customer trust in brands by up to 92% and increase the likelihood of booking by over 50%. It’s one thing to see an epic adventure on social media, but it’s another to hear a first-hand, real-life story from someone you trust.

So, if you’ve been trying to talk a friend into a challenge (or if they’ve been working on you!), this might just be your sign to say yes.

The Stories That Inspire Action

There’s something about hearing a first-hand experience that makes an adventure feel real and achievable. Maybe a friend returned from cycling to Paris, raving about the incredible sense of achievement and the unforgettable Champs-Élysées finish. Or a colleague casually mentioned their bucket-list trek to Kilimanjaro, and suddenly, you’re looking up trips.

Unsurprisingly, 67% of travellers say recommendations from friends or family have the biggest impact on their travel decisions. Adventure isn’t just about seeing new places – it’s about the memories you make along the way, and the best ones are often shared.

We’ve heard countless stories of people who signed up after a friend’s recommendation:

🏕️ Charity fundraisers who trained, trekked and crossed the finish line together.
🚴‍♂️ Cycling partners who signed up solo and left with a whole new riding crew.
🌍 Solo adventurers who found their people on the trail and now plan trips together every year.

Some of the best friendships begin at the start line of a challenge, and some are forged through the tough miles, high-altitude treks, and shared victories along the way.

So, if you’re one of the 14% of people who got talked into an adventure, or if you’re the one doing the convincing – you’re in great company!

Why Adventure is Better Together

Sure, solo travel has its magic; we’re big advocates for it, and taking on a challenge alone is an incredible way to build resilience and independence. But there’s something undeniably special about sharing those WOW moments with someone else:

🚴 The boost of motivation when you need it most – whether it’s the final stretch of a ride or that last push to the summit, there’s nothing like a teammate’s encouragement to keep you going.

📸 The best kind of memories to look back on – reliving those incredible sunrises, epic descents, and hard-earned finish lines is even better when you can say “remember when we…”

🏔️ The little moments in between – from celebrating a day’s achievement over dinner to the shared jokes and camaraderie that make every mile more meaningful.

Bring a Friend & Make It Even More Memorable

That’s why, this February, we’re making it even easier to turn adventure dreams into shared reality:

💥 Get £100 off* any overseas challenge booked in February 2025 (for 2025 departures) when you bring a friend! 💥

And the best part? You can:
✅ Keep it for yourself
✅ Split it with your adventure buddy
✅ Gift it to them (hello, best friend status!)

Whether you’re finally saying yes to that challenge your friend keeps talking about, or you’re rallying your adventure crew for an unforgettable experience: this is the month to do it.

Start planning your next shared adventure today. Just call or email us once you’ve booked to redeem your discount. But be quick; the offer ends on February 28th!

*Terms & Conditions:

– Limited to one discount per person
– Applicable on our Open Challenges only
– Overseas trips only (UK excluded) 
– Applicable for 2025 departures only
– Can be used in conjunction with existing DA Lifetime Discount 
– Discount is for Tour Cost only, cannot be applied to registration fee
– Not valid on fundraising payment options 
– Room share requests & team name will qualify bookings
– Discount will be applied when two bookings are complete, and both registration fees have been paid.