Tourism businesses and destinations face increasing pressure to meet climate regulations, yet many lack the necessary data, resources, and strategies. Recognising this gap, the Adventure Travel Trade Association (ATTA) and Climate Friendly Travel Services (CFTS) have partnered to provide ATTA members with advanced environmental monitoring tools and tailored Climate Action Plans, enabling them to take immediate, effective Climate Action in their operations.
Data-driven Climate Action Plans
CFTS crafts Climate Action Plans based on the three pillars of Climate Friendly Travel: Paris 1.5-aligned, ensuring tourism meets global carbon reduction targets; SDG-linked, driving measurable sustainable development; and Nature Positive, prioritising ecosystem health and biodiversity protection.
To provide transparent and precise insights, CFTS and their partner Murmuration integrate advanced satellite Earth Observation data with the latest Travel & Tourism and Climate Change research. This enables tourism businesses to assess tourism pressure by identifying over-tourism hotspots and visitor impact, monitor environmental health to evaluate ecosystem resilience, and develop actionable strategies based on real-time analytics and global sustainability frameworks.
Upcoming Webinar: Building Climate Resilient Adventure Tourism
Join us on 25 March 2025 for an insightful webinar on Climate Action Plans and how they can help tourism businesses and destinations build climate resilience. Discover the innovative Plan B Climate Friendly Travel Framework, which is Paris 1.5-aligned, SDG-linked, and Nature Positive, and learn how it can be integrated into a strategic, tailored plan for your business and operations.
In the second part of the session, we will explore how advanced satellite Earth Observation data is applied to your specific business location to assess tourism pressure, environmental health, and climate variabilities and impact. This cutting-edge approach provides a scientific foundation for Climate Action Plans, helping businesses create actionable strategies to navigate regulatory challenges and drive measurable sustainability progress.
