
This article first appeared in the Marketing Fix newsletter. Subscribe & join 15,000+ strategic marketers getting bi-weekly secret-sauce growth strategies, free templates, and hacks I’ve used on 50+ startups.
…
How to find good LinkedIn ad examples?
To find LinkedIn ad examples, you’ve got two options:
- Browse your LinkedIn feed to see the ads targeted at you.
- Go the the LinkedIn Ad Library and search for specific brands’ ads.
Looking for best LinkedIn ad examples for my free LinkedIn ad library, I began by scrolling my feed. What I saw was underwhelming: lots of average creatives.
Defeated and bored, I resorted to the LinkedIn Ad Library and checked the high-growth B2B brands. What I found was the day to my LI feed’s night.
There are the good LinkedIn ad examples, and then there’s the remaining 90% that make marketers say “LinkedIn ads don’t work for us.”
While, in fact, many campaigns fail as there are no high-conversion ads nor consistent experimentation.
Here’s what high-growth B2B brands do differently:
- Experimentation
50+ active ad creatives
- Proven best practices
top-performing ad types
- Irresistible validation
numbers, offers, social proof
Top-performing LinkedIn ad types
After creating LinkedIn ad strategies for 10+ brands, and designing 150+ creatives, here are the six creative types I’ve had most success with:
- Comparison v.s. competitors
- Client & partner logos = 10x trust
- Downloadable reports as Lead ads
- Case studies, testimonials, ratings
- Offers & numbers that prove efficiency
- UGC-style videos w/ humane approach
In this article, you’ll find 100+ good LinkedIn ad examples in 6 top-performing categories.
If you’re looking for further inspiration, check out these other collections:
LinkedIn Ads with offers & numbers
LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high ROI most often.
#1 Evernote

#2 Notion

#3 Bolt Business

#4 ClickUp

#5 Mailchimp

#6 Klaviyo

#7 Hiring Hub

#8 QuickBooks

#9 Uberall

#10 Reddit

#11 Typeform

#12 WeWork

#13 Lyft

#14 Typeform

#15 Notion

#16 Mailchimp

#17 Reddit

#18 BambooHR

#19 Typeform

#20 Clearpay

LinkedIn ads with case studies & testimonials
See examples of LinkedIn ads using social proof and case studies as a means to create trust.
#21 Shopify

#22 Canva

#23 Clay

#24 Deel

#25 Figma

#26 Grammarly

#27 Intercom

#28 Miro

#29 Shopify

#30 Squarespace

#31 Toggl

#32 Clay

#33 Toggl

#34 Evernote

LinkedIn ads with product features & value propositions
#35 Apollo.io

#36 Beehiiv

#38 Docusign

#39 Evernote

#40 Grammarly

#41 Instantly.ai

#42 Intercom

#43 LinkedIn

#44 Monzo

#45 Pipedrive

#46 Senja

#47 Slack

#48 Twilio

#49 Typeform

#50 Instantly.ai

#51 Webflow

#52 Zapier

#53 Typeform

#54 Zapier

LinkedIn video ads & UGC style creatives
#55 Adobe

#56 Ahrefs

#57 AppsFlyer

#58 Beehiiv

#59 Canva

#60 Clay

#61 Docusign

#62 LinkedIn

#63 Fiverr

#64 Ahrefs

#65 Grammarly

#66 Instantly.ai

#67 Restream

LinkedIn ads with partner & client logos as social proof
#68 Monday.cm

#69 Reforge

#70 11x

#71 AppsFlyer

#72 Job Today

#73 Dropbox

#74 Scoro

LinkedIn Lead ad examples with downloadable content
#75 Amplitude

#76 Bolt

#77 Consensus

#78 Deel

#79 HubSpot

#80 Glassdoor

#81 Hired

#82 Intercom

#83 Klaviyo

#84 HubSpot

#85 Hired

#86 Restream

#87 RippleMatch

#88 Salesforce

#89 Smartly

#90 Stripe

Additional good LinkedIn ad examples & ideas
#91 Adobe

#92 Figma

#93 FreshBooks

#94 Financial Times

#95 Google

#96 Virgin Atlantic

#97 Evernote

#98 Bolt Data

#99 Microsoft

#100 Palantir

#101 Salto X

#102 Adobe

#103 New York Times

#104 WordPress

#105 Slack
