4. Enable Audience Targeting for Organic Posts
Did you know you can target your regular Facebook posts just like you do with paid promotions? This feature allows you to focus on specific, action-driven audiences without spending any additional money on paid social campaigns.
To activate this option, go to your page’s **Settings** tab under **General**, and check the box for “Allow preferred audience selection and the ability to restrict the audience for your posts.” Once enabled, you can click the crosshairs icon when creating a post to define a custom audience for that specific post.
Why should you use targeting for organic posts? It lets you craft messages tailored to particular segments of your audience, ensuring your content resonates more effectively. Additionally, it’s a powerful tool for experimenting with various demographics and interest groups to discover who engages most with your posts.
For example, try creating a targeted organic post offering an exclusive deal for followers in a specific interest group. Test different parameters and observe how your audience responds. This approach not only helps you pinpoint your ideal audience but also provides valuable insights into what motivates them to take action.
