As the days get brighter, so can your smile.
Stradbrook Dental and Implant Clinic are crowned Campaign of the Month this March as their ad masters a simple message, transparency, a sleek colour scheme and clear call to action.
1) A brilliantly simple message
In just six words, “Whiter smiles. Professionally made. At home.” the ad manages to communicate the clinic’s entire value proposition. We all want whiter teeth, but many of us are torn between expensive professional treatments and questionable at-home kits. This ad immediately positions their offering as the perfect middle ground.
The subtle reassurance in the phrase “dentist-supervised” addresses that nagging concern many people have about at-home treatments: “Am I doing this right? Is this safe?” By emphasising professional oversight, the ad builds trust in the clinic.
2) Transparency
The price point, £349, is displayed prominently with an asterisk. What’s clever here is that they’re not hiding the cost, they’re featuring it. This suggests confidence in their pricing and eliminates the surprise factor that often comes with dental treatments.
3) Sleek colour scheme and imagery
Colour psychology is working overtime in this campaign. The deep navy background creates a professional, trustworthy feel, whilst those pops of orange bring energy and enthusiasm. It’s a colour combination that stands out on an out-of-home billboard without looking garish.
The image of a person smiling with perfectly white teeth provides the visual proof we all subconsciously seek. We don’t just want to be told about whiter teeth – we want to see them, and this smile certainly delivers that aspiration.
4) Clear call to action
The call to action is clear without being pushy. A phone number and website give you options for how to engage, and the tagline “Your brighter smile. Starts here.” creates a sense of immediacy and possibility.
What this billboard does brilliantly is understand its audience—busy people who want professional results but appreciate convenience, who are willing to invest in their appearance but need reassurance about the method. It speaks directly to these concerns without over-complicating the message. Well done!
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