Congratulations to Costa Coffee for brewing up success and winning Campaign of the Month!
Their vibrant and eye-catching billboard campaign perfectly captures the warmth and energy of their brand, inviting coffee lovers to experience their new store. We particularly loved the typography, colours and imagery of this design.
Typography
- The large, bold “Hello Bedford” headline immediately grabs attention with its prominent size and clear readability from a distance.
- The slightly smaller “your new Costa is this way” text provides supporting information in a legible font size while maintaining a visual hierarchy.
- The large arrow clearly portrays the design as a directional billboard and alerts passersby that they’re close to the new store. It’s just as large and bold as “Bedford” which highlights the location and direction as the most important elements of the design.
The typography choices ensure that passersby can quickly and easily process the key information, making the advertisement effective for its outdoor, high-traffic placement.
Colours
- The vibrant pink/burgundy background provides a high contrast to the white text, making the messaging stand out prominently. The burgundy tone aligns with Costa’s brand identity and creates an eye-catching visual impact.
- The addition of the yellow “New Store NOW OPEN” banner adds an accent colour that further draws the viewer’s focus. The combination of bold colours and high-contrast text creates a visually striking design.
- The colour choices work together to make the key information – the store opening and directional arrow – instantly noticeable to passersby.
The overall colour scheme is impactful and aligns with Costa’s branding, fostering trust in the company. Even from afar, people will recognise the design as belonging to Costa, which is exactly what Costa wanted to achieve.
Imagery
- The prominent Costa Coffee cup graphic significantly displays the brand’s iconic branding and packaging. This instantly communicates the product being advertised.
- The cup’s placement on the pink background and alongside the directional arrow draws the viewer’s eye and creates a cohesive, visually striking design.
- The cup’s size and positioning make it a central focal point, ensuring the product is clearly communicated to passersby. Since a natural habit is reading from left to right, by placing the drinks on the left, Costa ensures they are the first things that are noticed.
The strategic use of the recognisable Costa Coffee cup imagery enhances brand recognition and clearly conveys the product being promoted through the new store opening.
Overall, this campaign’s vibrant colours, recognisable branding, and clear typography make it a real eye-catcher. It’s a solid outdoor ad that does exactly what it needs to – make people aware of the new Costa store in an attention-grabbing way.
After that analysis, it’s time for a coffee!
Are you ready to start your advertising campaign?
Don’t hesitate to schedule a call with us or email [email protected] if you think you have what it takes…
Ps. Don’t forget to stay up to date with Billboard Media via our social media channels and subscribe to our newsletter if you want to be updated with information about available billboards in your area.
