The company is also looking to refine its proprietary tools with the integration of more data signals, or “community intelligence,” as Wong put it. “It’s the corpus of data and thoughts and insights and conversation on our platform that allows [media] planners to strategize where they might find potential customers.”
For the full year, Reddit brought in $1.3 billion in revenue, up 62% YoY, with ad sales contributing $1.2 billion—a 50% leap from 2023. The company’s non-U.S. revenue jumped 76% in Q4 and 55% for the full year.
However, Reddit still has a lot of work to do to hit profitability. It reported $71 million in net income for Q4, reversing a more modest $18.5 million profit in the prior year, and its full-year net loss deepened to $484.3 million, compared with $90.8 million in 2023.
