ALL Accor – “Don’t be a Guest, be a Guest Star” (2025)

ALL Accor’s new campaign, “Don’t be a Guest, be a Guest Star,” features Kylian Mbappé arriving at a hotel at the same time as other guests, prompting the staff to face a light-hearted dilemma: Who should they welcome first? The scene quickly reveals the core message – with ALL Accor, Accor’s booking platform and loyalty programme, every guest is treated like a “Guest Star.”