You’ll find Conversion Delay built directly into the campaign, portfolio, and goal grids in your in-line reports on the Microsoft Advertising platform, as well as by adding the Conversion Delay column. With these insights you are able to see exactly how many days it takes to collect 90% of conversions for any selected time range.
With daily updates and support for both online and offline conversions, you can confidently assess recent performance, adjust strategies, and ensure your data reflects actual user behavior—unlocking new opportunities to maximize ROI.
Hotel Price Ads: Callouts now available globally in all languages
As of October 2025, callouts for Hotel Price Ads are available globally, just like Lodging Campaigns, and support all languages on the Microsoft Advertising platform.
For travel advertisers, callouts make it easy to highlight key booking benefits customers value free cancellation, breakfast included and more.
Advertisers can add callouts to new or existing campaigns or ad groups. Callout delivery matches the user’s language setting – for example, a user browsing in French will only see French callouts.
Discover a smarter, easier, and more efficient reporting experience in Curate
We’re continuing to enhance Microsoft Curate to deliver a sleek, intuitive platform that helps you maximize the value of your digital assets and first-party data. As part of this effort, we’ve redesigned the reporting section to simplify reporting with the following key benefits:
- Streamlined Navigation: Quickly locate metrics, dimensions, and filters with an improved layout.
- Enhanced Usability: Save time with the ability to adjust time ranges, filters, and dimensions directly on the results page.
Explore the new reporting interface in Curate today and experience reporting that works smarter for you.
