Why is the cricket season an international festival of great magnitude? As the world’s second-most popular sport, cricket has 2.5 billion cricket fans1 across the globe – that is over a quarter of the world’s population! The frenzy is particularly high during major tournaments like the Indian Premier League (IPL), which saw 620 million viewers2 tune in via the official OTT platform. While watching, fans remain actively engaged on digital platforms – searching, consuming content, and shopping.
But amid this surge in engagement comes intense competition. So, what can marketers do to elevate their advertising game? Microsoft Advertising and InMobi Advertising present a cricket season report packed with the hottest consumer behavior trends across verticals from IPL 2024 and full-funnel marketing strategies. Read on to dive into a few highlights from this resource and discover three types of cricket fans.
