In marketing of any kind, an effective and efficient use of budget is everything. Today’s economy means waste is harder than ever to justify. And as seemingly everyone becomes savvier about marketing strategies, it pays to stay frosty. Staying ahead of expectations is cornerstone to your argument for more budget and to a campaign’s success.
For many savvy marketers, truckside advertising offers a blend of budget-friendliness and a touch of the unexpected. This form of advertising may be relatively recent, but it’s by no means untested.
Let’s dive into the topic of mobile billboard advertising truck campaigns. By article’s end, we’re confident you too will see the myriad benefits this form of advertising offers!
How Does Truckside Advertising Drive Marketing Results?
A Budget-Friendly Approach
A good campaign is one in which reach and engagement are as maximized as possible. So consider, for a moment, a cost comparison between a traditional, fixed billboard and a billboard advertising truck equivalent.
There’s a huge amount of variability in static billboard pricing, based on factors such as market, length of campaign, expected impressions, and so forth. As this article shows, a single billboard running for four weeks could range in cost from $1500 to $35,000. W
But regardless of the variables, in the end what you get for all that cost is a single billboard placement. A static location. A flat engagement rate. And an un-changeable marketing strategy.
Now consider how, for the price of a single billboard, you can launch as many as a dozen wrapped trucks target an area. For a comparable price, you can extend your campaign’s reach and iterate upon it as needed
While the cost of advertising in the U.S. rarely comes cheap, there are means to make that investment more assured. Where a single billboard is a gamble, a fleet of mobile billboard advertising trucks are a means to ensure the impressions and campaign results you need.
A Force for Engagement
We’ve mentioned the more flexible nature of mobile billboard trucks, and there’s a lot to be said about this feature. While routes can’t necessiarly be prescribed, OOH providers can often offer GPS-based reporting for each truck’s exact coordinates. This equips your team with the on-the-ground insights you need about who is being reached and for how long.
The more saturated approach to truck billboard advertising means you’ll have concurrent trucks in various corners of your market. Rather than clustering trucks around a single neighborhood, a fleet can spread impressions more broadly during busy times like rush hour.
This memorable form of advertising also is a great companion to digital retargeting, which can only drive engagement further!
Perfect for Local Targeting
While many brands run billboard campaigns nationwide, many small and local businesses don’t need and can’t afford a multi-market campaign. Moreover, for some businesses, this marketing approach simply isn’t worth the spend. A campaign driven by a local business for local customers will always be greater than a broad awareness push.
This is specifically where truck billboard advertising shines. Over the course of a few months, your product or service can be showcased on a fleet of locally operating vehicles. Seasonal offers, new launches, and promotions are prime for this method of advertising. Plus, with regular re-impressions, you can ensure your brand stays top of mind for prospective audiences.
A Size Boost
Bias is real in the marketplace. Many consumers believing the best products and services come from the biggest companies. Keep your business competitive by promoting yourselves as larger than you may seem.
With a mobile billboard truck campaign, your company can seem larger than life. Your great products, stunning services, and a seemingly massive fleet to support it are simply icing on the cake!
Data-Driven Insights
While a static billboard can offer generalized insights in aggregate, the benefits stop there. Wrapped truck campaigns, on the other hand, offer targeted data points about campaign health. Everything from impression data to demographic insights can be tracked. And these metrics can ensure your campaign is indeed targeting the prospective customers your brand needs.
A Long-Term Solution
Unlike digital billboard trucks, which only run for a short burst, static billboard advertising truck campaigns are an investment. They are meant to become a fixture for your business. Over a few months, you can ensure the awareness, impressions, engagement, and data your campaign deserves.
Plan a Winning Mobile Billboard Advertising Truck Campaign
If you are ready to harness the power of truck billboard advertising, AllOver Media is here to help. We work with some of the most successful brands around to plan and execute winning out-of-home advertising strategies. And we are ready to partner with you on your next campaign.
We are the only truckside advertising company offering independent and accurate impression data. Plus, with an end-to-end production process and countless fleet partner relationships, we offer a comprehensive solution for your campaign.
