While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn’t happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant to work with technologies which have been developed by their competitors.
But with the media more fragmented and complicated than ever, it’s imperative that broadcasters set their egos aside and engage in collaboration. Filmed at New Video Frontiers 2025 in London.
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