Springtime brings fresh energy for consumers to eagerly breathe new life into their living spaces, making it the perfect time for advertisers like you to tap into the vast Home and Garden category.
Encompassing everything from interior decor to outdoor landscaping, the Home and Garden retail market is projected to surpass $1billion by 20271 in the U.S. alone.
To better understand this category, let’s take a look at key shopping trends for spring 2025.
Spring Insights: Top shopping categories
Our research highlights,2 in 2025, economic uncertainty has become a top motivator for planning home projects, followed closely by retirement and moving-related reasons.
As consumers seek deals and pay attention to prices, they’re increasingly looking for opportunities for recommerce and home projects, as well as financing options. Many shoppers plan to use Buy Now Pay Later (BNPL), personal loans, home equity lines of credit (HELOC), or credit cards to fund their projects.2
We’ve also analyzed last spring’s consumer shopping behaviors to reveal fascinating patterns within steady seasonal demand…
