Logos are important for branding. They act as a visual representation of your business and can help to distinguish your brand from its competitors.
If you want to build a successful brand, you’ll need a well-designed logo. There are two ways to go about creating one: make it yourself or hire a professional to do it for you.
In this article, we’ll explore the differences between both options to help you make an informed decision.
How Important Is Logo Design in Your Branding Strategy?
Before we get into the debate about which option is best, let’s first talk about why logo design is important.
Keep in mind that a logo isn’t just an image that you use to improve the aesthetics of your website. It is a visual representation of your business, one that potential customers will use to identify your company.
In addition to brand recognition, logos also help to communicate your company’s values and personality to your target audience. Moreover, they reinforce your brand identity across multiple channels, ensuring that customers are able to associate your content with your company.
If you want to enjoy the many branding benefits a logo offers, you must pay special attention to its design.
DIY Logo Design to Establish Brand Recognition
Many new business owners are drawn to the allure of designing their own logos. They are excited by the prospect of being able to add their own personal touch to their brand identity.
The Benefits
Creating your own logo is easier than ever, thanks to tools like Adobe Express and Canva. The truth is that this option offers a number of benefits:
- It’s more affordable. While you might still have to pay to use some tools, DIY logo design is often a cost-effective branding solution that can save you a lot of money. If your business is fairly new and you’re on a tight budget, going this route might be the best option.
- There are no long waiting periods. Rather than having to wait around for weeks for a graphic designer to create one for you, you can simply use a pre-made design and tweak it to meet your needs and preferences.
- It gives you creative freedom. If you have a particular vision in mind, creating your own logo can ensure that you are in control of the outcome. You get to create and tweak your design to your heart’s content without having to go through a designer.
The Drawbacks of DIY Logo Design
While DIY branding efforts can certainly be beneficial, there are a number of reasons to leave the logo design to a professional.
- Poor design. The truth is that there is so much more to it than just customizing a pre-made template. Many do not have a good understanding of color theory, typography, the golden ratio, and so much more, which can leave them with an ineffective logo.
- It can be time-consuming. DIY apps like Canva certainly do streamline the process, but it could still take a long time and require a great deal of effort to create your own logo. You’ll have to figure out how the different tools work and play around with them to get the result you’re looking for.
- No originality. Using a template to design a logo is certainly efficient, but think about how many businesses just like yours have relied on the same template to create their logos. The result is a lack of design originality.
- It may not look good across different marketing channels. A logo is meant to be adaptable. While it might look great on the desktop version of your website, it may not display well on the mobile version, for example.
Hiring a Professional Graphic Designer
Working with an expert on your company’s branding can be incredibly beneficial. Because your logo is undoubtedly one of the most important elements of your brand identity, working with a pro can help you effectively establish your brand visibility.
The Advantages of Working with a Professional
While advertising agencies will charge you for their services, there are still an overwhelming number of reasons why you should partner with a reputable designer:
- More than just a logo. Professionals aren’t just skilled in the realm of visual arts but also know a lot about branding. By familiarizing themselves with your brand values, personality, and goals, they will ensure that your logo effectively reaches and engages your target customers. Some may also offer a number of branding tips to help get your business off the ground.
- Unique design. Graphic designers do not rely on pre-made templates or generic designs but come up with original ideas that can help set your brand apart from its competitors.
- Free up time to focus on other things. By outsourcing your logo design project, you can free up time for more pressing issues, such as refining your marketing efforts or conducting research on your target market.
- Long-term value. A professionally-designed logo will likely last a long time, offering a timeless visual representation of your brand.
Drawbacks of Hiring an Expert
Like all things in life, there are also disadvantages to working with an expert:
- It’s costly. Investing in professional design could leave you with limited funds for sales efforts, marketing, and product improvements.
- There’s a waiting period. Crafting a bespoke logo from scratch takes time, so you will have to wait to receive your finished design.
Knowing Which One to Choose
Ultimately, the option you go for will depend on a number of factors, such as your budget and goals. If you’re starting your business with limited financial resources, then a DIY approach may be your best bet.
However, if the budget allows, we highly recommend choosing an expert to design your logo. That’s because it provides a timeless logo built specifically for your brand and designed to build trust and help you establish your digital presence.
Need a Logo? Contact PGN Agency Today!
Your logo is more important than you might think. From promoting brand recognition to ensuring consistency among marketing campaigns, it plays a major role in building a strong brand.
If your goal is to grow your business and keep loyal customers coming back for more, then you must ensure that your logo looks professional and reflects your brand values well.
At PGN Agency, we are committed to offering cost-effective branding solutions to ensure your company’s success. From logo design to content marketing and SEO, we can help small, large, and mid-sized businesses stand out from the crowd.
Get in touch with us today to get started!
