Suleyman urged the creative industry to embrace this shift, highlighting that we’re at a pivotal moment where AI can radically amplify human imagination and productivity. He argued that as AI tools become universally available, human judgment becomes more valuable, not less.
“AI capabilities are going to be commodities,” he told attendees at the packed Debussy Theatre. “Creativity, grit, hustle, resilience, risk taking—these are the qualities that will make the difference.”
In his recap, he reiterated how AI is making craft a bigger differentiator, even as it lowers barriers to entry: “Barrier goes down, bar goes up.”
Rethinking ads from interruption to invitation
Later that day, Kya Sainsbury-Carter, Corporate Vice President of Microsoft Advertising, took the stage with Melody Lee, CMO of Mercedes-Benz USA, to talk about how Showroom ads are bringing exploration back into digital shopping.
“We have to think about more ways to answer the question: How do you do more with less?” said Lee during her session. “We’re all being asked that question as marketers up and down the Croisette… and AI gives us a huge leap towards that opportunity.”
