But what’s even more exciting is how these results scaled globally. Merchants across Europe, and Asia-Pacific reported similar gains – proof that PMax campaigns on Microsoft Advertising can drive performance across borders.
Tech talk
For independent e-commerce merchants, simplicity and scale matter.
Both PMax and Audience Ads are designed for ROI-driven advertisers, using high-intent signals and enterprise-grade automation to target shoppers who are close to making a purchase. PMax helps merchants show up across Microsoft’s entire network, while Audience Ads extend their visibility to high-intent shoppers browsing content on MSN, Outlook, and more.
These campaign types align perfectly with the needs of smaller e-commerce businesses by combining automated optimization with broad omnichannel reach across Microsoft networks.
“At Microsoft Advertising, we’re proud to partner with innovative companies like Simprosys InfoMedia who are redefining what’s possible for cross-border e-commerce. Their seamless integration of Performance Max campaigns into their platform empowers merchants to scale globally with confidence—unlocking smarter automation, broader reach, and stronger ROI. Together, we’re helping businesses connect with high-intent shoppers across Microsoft’s vast network.”
— Renee Stopps, Regional Sales Director, Partner Sales APAC, Microsoft Advertising.
3 golden rules for winning global customers through smarter marketing
1. Think global, act local (localization is non-negotiable)
Going international doesn’t mean one-size-fits-all. Successful cross-border merchants tailor their messaging, visuals, pricing, payment options, and even product offerings to each market. Local language, cultural relevance, and region-specific promotions dramatically impact conversion rates. Use localized product feeds, geo-targeted ads, and native customer support to build trust and boost engagement.
2. Data-driven expansion (let performance guide geography)
Before jumping into a new market, analyze where demand exists and where your products are competitively viable. Use advertising and analytics tools to test and validate markets before fully committing. Track metrics like return on advertising spend (ROAS), click-through rates, and local competition to make informed scaling decisions. Lean on automation platforms, like Simprosys, to optimize campaigns in real time across multiple regions.
3. Master multi-channel consistency (across borders and platforms)
Modern consumers use multiple channels and devices before purchasing. Cross-border marketing success depends on delivering a consistent brand experience—whether your customer finds you on CTV in the UK, through a gaming app in Germany, or while searching on Bing in Australia. Ensure product data, messaging, and ad strategies are aligned across platforms and regions to avoid confusion and maximize trust.
Looking ahead
We’re just getting started. As a SaaS-based Microsoft Advertising channel partner, we see huge potential to help merchants grow – not just locally, but globally.
We are doubling down on automation to make campaign management even more seamless and building vertical-specific solutions that speak to the unique needs of different industries, from fashion to electronics.
Cross-border growth is a big focus. We’re working on features that make it easier for merchants to scale into new markets – like Market-Specific Feeds via Shopify Markets – and by supporting localized pricing, currency, language, and domains. With Microsoft Advertising’s global reach and our platform’s simplicity, we’re helping businesses go global without the complexity.
Explore how Simprosys and Microsoft Advertising can help you scale smarter, reach new markets, and drive better results – wherever your customers are.
