Moonbug Entertainment-owned CoComelon is launching its first brand campaign for the popular TV show.
Moonbug Entertainment’s CoComelon, known for its nursery rhymes, is one of the biggest children’s shows today. As of May 2024, it was the third most-subscribed and second most-viewed channel on YouTube. All eight seasons of the show also appeared in Netflix’s top 100 shows of 2024, Deadline reported.
The campaign, titled “CoComelon Can Help,” includes an ad and a series of initiatives focused on assisting parents and caregivers across the U.S. The 60-second spot features a montage of different parents singing CoComelon songs to navigate daily routines with their children like, “this is the way we put on our clothes,” or milestones such as going to the potty “like the big kids do!”
Katelynn Heil, head of brand marketing and franchise strategy at Moonbug Entertainment, said the goal of the campaign is to make sure families feel seen, supported, and celebrated so they don’t feel alone.
“With CoComelon Can Help, we’re not just spotlighting the content, we’re honoring the parents who are using it in smart, creative ways,” Heil said. “If this campaign helps even one caregiver feel a little more empowered, a little less judged, and a little more connected to a community of parents who are all just doing their best, then we’ve done our job.”
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According to the U.S. Surgeon General, 41% of parents feel too stressed to function most days, opening an opportunity for Moonbug Entertainment to reach those parents. Heil said the campaign was born from insights that showed families incorporate CoComelon in their everyday lives.
“We saw that families weren’t just watching, they were relying on CoComelon to help navigate some of the trickiest parenting moments, like brushing teeth, potty training, and bedtime,” Heil said. “Whether it’s using the “Yes Yes Vegetables” song to get toddlers to try green foods or playing “Boo Boo Song” on repeat during a scraped knee moment, CoComelon has become a tool in the modern parenting toolkit.”
Heil added that she wanted to focus the campaign on parents and caregivers because she believes they are the real heroes behind the scenes.
“While our CoComelon songs and shows are made for little ones, we know it’s adults who are turning to it as a tool to make their day-to-day just a little easier,” Heil said. “This campaign is our way of shining a light on those everyday efforts and saying: ‘We see you, we support you, and we’re here to help.’ ‘CoComelon Can Help’ is not about perfection—it’s about progress and meeting families where they are.”
