Long-form viewing on YouTube is on the rise, says Ollie Shipp, Business Development Director, Brand Partnerships at Channel Factory, while increasingly catering to older viewers and niche audiences. However, the breadth of YouTube means advertisers need robust brand safety and suitability tools, allowing them to safely align themselves with contextually relevant content.
In this interview, Shipp explores the growth of YouTube on CTV, the opportunity for brands, and how they can maximise performance. Filmed at Video Rise 2025 in Prague.
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