Direct Line has launched a major new brand platform and multi-channel advertising campaign – “That’s How It’s Done.” The campaign aims to re-establish Direct Line as a category leader by showcasing what great insurance really looks like: fast, seamless and handled properly.
Campaign credits:
ADVERTISING AGENCY: VCCP
CREATIVE DIRECTOR: Liam Wilson
COPYWRITER AND ART DIRECTOR: Sebastian Housen, Ben McCarthy
BUSINESS DIRECTOR: Jess Lennon
ACCOUNT DIRECTOR: Natalina Robarts
ACCOUNT MANAGER: Honor Munden
PLANNING DIRECTOR: Connie Marshall
PLANNER: Paul McGhee
PRODUCTION AGENCY: Girl&Bear
AGENCY PRODUCER: Helen Brownlie
INTEGRATED PROJECT DIRECTOR: Romana Kit
AGENCY CREATIVE PRODUCER: Andrew Griffin, Andy Gorton
DESIGN & ARTWORK COMPANY: Girl&Bear
HEAD OF ART: Ali Augur
DESIGNER: Rob Churcher
ARTWORK: Nick Normann, Toby Kadir, Jana Hájková
DESIGN & ARTLAB RESOURCE: Yasmine Moridi
ARTLAB STUDIO MANAGER: James Perry
CREATIVE RESOURCE: Denise Foley-Stone, Rita Jugessur
DIRECTOR: Freddie Powell and Oli Beale
EDITOR: Ben Campbell @ Quarry
EXECUTIVE PRODUCER: Genevieve Sheppard
PRODUCER: Neil Andrews
POST-PRODUCTION COMPANY: Untold
POST PRODUCER: Tom Igglesden / Ella Glazer / Annabelle Jenneau-Younes
COLOURIST: Julien Alary
AUDIO POST-PRODUCTION COMPANY: 750mph
SOUND ENGINEER: Sam Ashwell
DIGITAL EXPERIENCE AGENCY: BERNADETTE
CREATIVE DIRECTOR & HEAD OF 3D: Jon Bancroft
BUSINESS DIRECTOR: Helena Chaplin
PROJECT DIRECTOR: Ravi Patel
SENIOR PROJECT MANAGER: Leandro Perez Winter
SENIOR DESIGNER: Filip Stanek, Ondrej Hanel, Richard Janeček
INTERACTIVE DESIGNER: Linas Jovaisas
MEDIA BUYING AGENCY: Carat
MEDIA PLANNER: Katy Kamaee
PRODUCTION COMPANY: Drool
