February is the month of love and what better way to show love than by giving a gift? That’s why we’ve crowned Goodacres Lettings ‘Campaign of The Month’.
Here are four reasons why we thought their campaign was so effective.
1) Simple overall design
The design is clean, with minimal clutter and a clear hierarchy in the content. The core message of receiving a free iPad after referral or instruction is the main focus and is strategically placed front and centre. Passersby can easily process the message in just a few seconds, which is crucial for a billboard, as it’s often seen by people in transit. The choice to use large, easily readable fonts allows the text to be visible from a distance, ensuring even fast-moving traffic can absorb the key points.
2) Sleek colour scheme
The black background highly contrasts the white text, making the details stand out vividly. The use of green effectively highlights the “Free iPad” incentive, immediately drawing the eye to the reward. Green is also a colour associated with action and positivity, which enhances the call to action. Finally, the earthy brown tones provide a professional and grounded feel, aligning with the branding of a property-related business while maintaining a polished look.
The amalgamation of these colours is sleek and not overly flashy or garish, keeping the tone professional.
3) Captivating incentive
The promise of a free iPad is highly attention-grabbing as it suggests significant value. Offering a premium gift makes the campaign feel worth investigating and engaging with. It also creates urgency and exclusivity – people may feel motivated to act quickly to take advantage of the offer before it ends.
Incentives like this can make customers feel rewarded for their loyalty or participation, fostering positive associations with the Goodacres business. In addition, the fine print “Subject to minimum fee, terms and conditions apply” ensures transparency.
4) Social media integration
Including social media icons from Instagram to LinkedIn shows the business is active on multiple platforms. This integration invites viewers to connect with Goodacres online, reinforcing brand credibility and providing an opportunity for ongoing engagement beyond the billboard.
For potential clients, social media is often a space to research customer reviews, explore services, and contact businesses, therefore this connection boosts trust and makes Goodacres more approachable.
A worthy winner whose enticing incentive is bound to set them apart from other lettings businesses – well done!
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Don’t hesitate to schedule a call with us or email [email protected] if you think you have what it takes…
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