This post was created in partnership with Fetch
In an ever-evolving marketing landscape, retail media networks have begun consolidating, as Uber and Instacart recently did, and Fetch, a shopping rewards platform, is uniquely poised to provide brands with more reach and measurability with consumers.
Fetch, which dubs itself “America’s Rewards App,” empowers consumers to track their spending by earning Fetch Points, which can be redeemed for gift cards. Through receipt scanning and proprietary AI-driven data analytics, Fetch offers expansive visibility and deep insight into consumer spending.
“We like to consider ourselves very much a complement to retail media,” said Robin Wheeler, Fetch’s chief revenue officer. “If a CPG manufacture wants to buy through [a retail media network] or through us, we can help take that campaign and run it off on Fetch, knowing that we can drive really strong performance for them.”
The advantage of a 360°-view of data
As a retail-agnostic media platform, Fetch currently scans 11 million receipts a day, which gives them a 360°-view of a user’s data. The data is zero-party and includes cash purchases, something online retail doesn’t track. “With the retail media networks, they only see what’s within their four walls,” Wheeler said. She gave the example of a consumer buying a product at a retailer and appearing to be “new to brand,” while the truth is they’re not, they’re just new to brand at that retailer.
“The ability to see the 360-view has been a huge differentiator in a way for us to complement retail media networks, so that way the brand ensures that they’re getting true visibility into who a ‘new to brand’ customer could be,” Wheeler said.
Fetch is also uniquely positioned to help brands drive campaigns with measurable results. If the goal is to drive sales and volume, Fetch can report data on sales across all retailers and regions. “[Our data] is really helpful in terms of bringing it all together and giving that full picture,” Wheeler said.
‘Brands are the center of joy’
Wheeler smiled when she mentioned Fetch’s unique ethos, which is that “brands are the center of joy.” It’s why Fetch has gone to great lengths to make the consumer user experience fun and gamified. As a consumer tracks their purchase, they accrue Fetch Points, the in-app currency. Fetch recently added a leaderboard so users can compete with their friends over who has the most Fetch Points.
This joy-driven experience means consumers keep coming back to the app. “This is a destination,” Wheeler said. “People are choosing to come here and share their purchase history because it’s easy, it’s fun, and it’s rewarding.”
In fact, Gen Z and millennials have been especially drawn to Fetch, in large part because of the new features Fetch is rolling out. “Gen Z and millennial we over index as part of our audience,” Wheeler noted.
