Putting the consumer first
This “consumer-first” mentality creates a natural flywheel that spins organically as more brands join the platform. “The consumer is choosing to put their hard-earned dollar somewhere, they should get something in return. The consumer is choosing to spend their time doing something, they should get something in return,” she said. “And so the beauty is every time we bring a new brand into the platform, it’s more value for the consumer. It’s a benefit to all the parties involved.”
As consumer habits change with the economy, Fetch is positioned to change with them. “Consumer confidence is very challenged and, as a result, they’re making choices with their wallets. And they’re choosing value,” Wheeler said. “And what’s great about our platform is that we deliver the value to the consumer, but we don’t devalue the product, so there’s no discount. You’re getting a reward for making the purchase.” Fetch’s model means all parties benefit while brands can “protect their brand equity and price,” Wheeler noted.
“We always talk about how rewards are a better ad because they are giving value to the consumer,” Wheeler concluded. Rather than intrusive ads interrupting daily life, Fetch seeks to bring brands and consumers together in an authentic, joyful way. “That’s the holy grail of advertising,” Wheeler said.
