The mental health and therapy sector is experiencing significant growth, with more individuals seeking professional help than ever before. As a result, therapists are finding themselves in need of robust digital marketing strategies to enhance their visibility and attract new clients. For The Couples Clinic®, a leading therapy practice serving couples in Illinois and throughout the country, FiG is proud to offer tailored marketing services designed to elevate their practice and increase its reach. In this article, we will walk you through how our targeted approach to marketing for therapists is helping The Couples Clinic® grow their presence and better serve clients in need of expert therapy services.
About The Couples Clinic®
For the past 35 years, The Couples Clinic® and Research Institute has been at the forefront of relationship therapy, pioneering The Pragmatic-Experiential Method for Improving Relationships (The PEX Method). Founded by Dr. Brent Atkinson, the clinic’s approach integrates new discoveries in neurobiology and relationship science to help individuals and couples achieve lasting, fulfilling relationships. Dr. Atkinson’s methods, first published in the 1980s and widely recognized by the late 1990s, have since become foundational in couples therapy.
The Couples Clinic® was co-founded by Brent and his wife Lisa, both licensed couples’ therapists, and has expanded its impact through research, education, and therapy. Over the years, the clinic has built a team of experts who continue to innovate and lead the field of relationship counseling. With Brent’s leadership, The Couples Clinic® has become a trusted name for couples and individuals seeking to improve their relationships. We are thrilled to partner with them as we expand their digital footprint and improve their online reputation.
The Blueprint of Our Digital Marketing Plan
Our team is excited to implement a tailored marketing strategy for therapists that expands their reach, enhances online visibility, and improves lead generation. Our approach includes SEO optimization, content expansion, paid search engine marketing, and ongoing communication efforts to drive success.
SEO Optimization & Keyword Analysis
Our first step in supporting The Couples Clinic® was conducting a thorough keyword analysis to identify high-value terms that potential clients and mental health professionals use when searching for couples therapy and training services. Using this data, we optimized the clinic’s website content with targeted keywords to improve search engine rankings and drive more organic traffic. Through ongoing SEO maintenance, we will ensure the site stays competitive and attracts clients seeking relationship therapy.
Content Expansion & Website Enhancements
We also worked with The Couples Clinic® to rewrite and expand website content based on keyword insights, adding new pages and optimizing existing ones to better address client needs. Our updates include reorganizing the website navigation and streamlining their content to create a more seamless user experience. We also added targeted calls to action, designed to convert website visitors into leads by encouraging them to schedule consultations and reach out for more information.
Our team has also created a blog for the website where we will be generating multiple new articles every month in order to provide valuable information and build trust with their audience. These blogs focus on topics relevant to individuals and couples in need of therapy, such as relationship tips, communication strategies, and personal growth. Not only does this help with SEO, but it also establishes The Couples Clinic® as an authority in the therapy space.
Paid Search Marketing & Ongoing Efforts
To further boost The Couples Clinic’s® online presence, we have implemented paid search engine marketing campaigns. These therapist advertising campaigns target high-value keywords related to couples and individual therapy, driving targeted traffic to the clinic’s website. By using a mix of pay-per-click (PPC) ads and display advertising, we are working to attract individuals and couples who are actively seeking professional therapy services.
Additionally, we are implementing a monthly newsletter that will be distributed to their existing contact list. These newsletters will provide helpful information, updates on services, and special offers, keeping The Couples Clinic® top-of-mind for those already in therapy or who may need therapy in the future. The newsletters also provide an easy way to let subscribed mental health professionals know about upcoming seminars and trainings.
Stay tuned for more insights and updates on our partnership in a future case study!
Boost Your Therapy Practice with Our Search Engine Optimization Agency
If you are a therapist looking to grow your practice and attract more clients, FiG Advertising + Marketing is here to help with expert strategies and marketing solutions. Our experience with marketing for therapists ensures that we can help your practice achieve its goals and reach new heights. Contact us today to learn how our tailored approach can benefit your therapy practice, improve your online presence, and get you more valuable leads.
