From Batam International Airport to Batam Centre Ferry Terminal, Transit Ads Are Unmissable on the Journey from Riau to Singapore 100% Visibility

This project began with a brief from GRAB’s marketing communication team to create an in-journey media placement covering all exit points at airports and international ferry terminals during festive seasons, New Year, and Hari Raya holidays, targeting their key market users.

We started with thorough research to identify where most target users arrive from and their travel routes to Singapore or Malaysia. Based on this, we proposed optimal sites along the journey for Indonesian citizens, supported by detailed passenger traffic data.

Next, we carefully managed the budget to maximize campaign reach by placing ads in the most strategic locations. Once the budget and placements were approved, we secured all necessary permits and completed content vetting before proceeding with production and airing of the visuals.

The final step involved delivering comprehensive completion reports and conducting monthly inspections to ensure every campaign maintained perfect visibility. As one of the trusted agencies licensed to operate in sensitive and restricted areas, we guarantee secure and safe installation at busy international ferry terminals.

Total Timeline:

Pre-works:

• Check and content vetting by government authorities

• Advertising permit approval and tax payment

• Production of wall mural stickers and content uploading for LED screens

• Work permit submission and safety briefing with Batam Centre Ferry Terminal Authority and Batam Airport Authority

On-site work:

• High-resolution printing and edge finishing

• On-site delivery and nighttime installation

• Quality checks, safety handover, and completion reporting

What We Delivered End-to-End

The Perfect Media managed the entire project lifecycle seamlessly under one roof:

✅ Advertising Permits and Tax
The Perfect Media handled all regulatory paperwork and secured necessary approvals.

✅ Advertising License Acquisition
Managed all legal permits required for compliant display.

✅ Large-Format Printing
Produced vibrant, weather-resistant banners using high-resolution printing technology.

✅ Installation
Executed swift and safe mounting by our experienced in-house access team.

✅ Maintenance & Rectification
Provided fast-response support to address any issues promptly.

✅ Dismantling & Clean-Up
Removed and disposed of banners after campaign completion with zero disruption.

Results & Campaign Impact

The banner launched just in time for GRAB’s major campaigns and successfully

• Increased direct orders from Indonesian passengers and foreign tourists by raising awareness that GRAB app services are readily available and easy to use in Batam.

• Boosted brand awareness ahead of every GRAB special promotion.

• Strengthened brand trust through a premium and professional presentation.

Why This Project Stands Out

• Prime visibility at the busiest ferry terminal and airport in Batam, Indonesia

• Strict compliance with fast turnaround times

• Zero on-site delays or safety issues

• Seamless integration with the overall campaign timeline

This is The Perfect Media Standard:

✔️ Comprehensive services under one roof

✔️ Expertise in large-format and façade signage

✔️ Fully license-compliant from start to finish

📣 Ready to make your Brand promotion GRAB all the Attention?

Whether you’re planning a campaign, media placement (static or digital), or large or small budget, our team is ready to help you plan media placements in perfect spots that combine aesthetics with passenger safety. This commitment made our GRAB in-journey project a standout success story.

📧 Email: [email protected]

📞 Phone: +62 8117 7478 88