Hollywood fodder
Hershey will be the latest in a long line of Hollywood dramatizations of the lives of prominent American business leaders. Examples stretch back to 1941’s Citizen Kane, loosely based on media magnate William Randolph Hearst.
More recently, film studios have found fodder in the successes and failures of McDonald’s mastermind Ray Kroc (The Founder), BlackBerry’s creators (BlackBerry), brokerage bro Jordan Belfort (The Wolf of Wall Street), Facebook founder Mark Zuckerberg (The Social Network), home shopping queen Joy Mangano (Joy), and Nike’s Phil Knight and Sonny Vaccaro (Air), among others.
The announcement of the Hershey movie comes as the company, via brands Reese’s, SkinnyPop, and Kit Kat, has stepped up its marketing around high-profile events such as the Super Bowl, the Oscars, and this week’s NCAA championship game.
