How Will AI Change Advertising for the Music Industry?
Artificial intelligence (AI) is getting smarter. Among its growing list of accomplishments, AI can pass the bar exam, win chess championships and provide more accurate medical diagnoses than humans. It’s also becoming more agile, moving into the arts. AI can knit a shawl and sell a painting for $1 million.
No wonder, then, everyone’s talking about it — and everyone has questions, including within the media and advertising community, and especially within our little niche, music. AI’s breadth and promise are exciting, but how far can it go? How much will this new technology upend our lives? Will it take our jobs? At a time when an AI-generated artist racked up more than 1.5 million views on YouTube, will we only be listening to AI-generated music five years from now?
Clearly, more changes are coming. AI will transform advertising for the music industry, for the good and the bad. We’ve got some thoughts on how.
