At this year’s New Video Frontiers, RTL AdAlliance announced the launch of AdManager, a new self-serve platform which enables advertisers to buy video inventory across a number of major European broadcasters and media companies.
In this interview Oliver Vesper, Chief Digital Officer and Deputy CEO of RTL AdAlliance, explains the strategy behind AdManager, and discusses how the new tool opens up opportunities for small and medium-sized businesses. Filmed at New Video Frontiers in London.
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