In India, auto rickshaws are amongst the most popular mediums of commuting.
However, at the same time, they also are moving billboards that help businesses reach every nook and corner of the city.
Over the years, auto rickshaws have become a preferred medium of outdoor advertising for numerous big and small brands.
However, did you know using social media for auto rickshaw branding can amplify the impact of the latter, making it even more powerful?
Yes! If you’ve been looking to leverage auto rickshaw advertising for your business, you must consider integrating it into social media. Here’s how you can do it.
Make your social media page more happening by posting premium images and videos of auto rickshaws (branded with your business), cutting through the busy streets of the city, parked at key locations, or serving people! Facebook Reels and Instagram Stories can serve as effective mediums to drive the impact.
- Hashtags to Widen Your Reach
Hashtags can widen your reach across the social media space. Using location-based hashtags can help you reach users within a particular region. Such hashtags can make your ad more visible and also reach a wider group of audiences. Furthermore, you can encourage your audience to use such hashtags wherever they spot rickshaws branded with your business.
You can ask customers or pedestrians to share pictures of your branded autos on social media and present them a freebie. For instance, if you are a salon, you can run a campaign where people share pictures of auto rickshaws branded with your business. For those who do it, you can give a discounted first haircut or shampoo session! While boosting engagement it helps build social proof for your campaign.
Don’t miss out on harnessing the power of local influencers while advertising your brand on auto-rickshaws. You can connect with local influencers to spread the word about the business. Ask them to travel in an auto rickshaw branded with your business and share their experience on social media. Although not celebrities, influencers are people to whom social media users look up. Hence, thus using their influence and following can help you make your campaign more impactful.
Auto rickshaws operate in specific areas throughout the city. Accordingly, you can run geo-targeted ads on social media platforms to complement your branding efforts. With your location-based ad, you can target people in the same locations where your rickshaws operate, reinforcing and strengthening the brand recall value.
People love to engage with stories. Thus, you can create a social media video showcasing some funny behind-the-scenes of your advertising campaign. Remember, the idea is to engage people with your brand. Telling such stories helps personalize your campaign, making it more engaging and resonating.
Prepared to Discover the Power of Social Media for Auto Rickshaw Branding?
Partner with Prajapati Advertising! We are a trusted auto rickshaw advertising agency in Pune with over a decade of experience in helping businesses transform into businesses. Our comprehensive assistance includes everything from campaign design to execution – thanks to our extensive network and the organized approach that helps you run auto-rickshaw ad campaigns at the scale you desire.
Besides, our digital marketing expertise and innovative strategies help you optimize the impact of social media for auto rickshaw branding, enabling you to connect and engage with more people than ever!
Want to discover more about our auto rickshaw and social media support?
Call us at +91 99 22 138 138.
