We are approaching a too-close-to-call point in determining the top morning news show. ABC News’ Good Morning America narrowed the gap separating it from NBC News’ Today—the reigning No. 1—to just 6,000 total viewers for the week of Feb. 3.
The rubber-band nature of this ratings shift may not favor Today, which installed its new duo of Savannah Guthrie and Craig Melvin in early January. The gap between the two newscasts stretched to 42,000 total viewers the week of Jan. 27, but has now shrunk to under 10,000 total viewers.
There was additional positive momentum for GMA as it pulled away from CBS News’ CBS Mornings in the advertiser-coveted demo of Adults 25-54 viewers. The morning show stretched its lead by an additional 111,000 demo viewers after seeing it shrink to just 49,000 viewers the week prior.
According to live-plus-same-day data from Nielsen, GMA averaged 2.688 million total viewers and 471,000 viewers in the A25-54 demo over the week. Compared to the previous week, GMA grew by +1% in the former category and +3% in the latter, making it the only morning show to register week-to-week growth in either category. Looking at its performance alongside the same week in 2024 (the week of Feb. 5), GMA was down -6% in total viewers and -16% in the demo.
Today shakily held on to the top spot in both measured categories with 2.694 million total viewers and 675,000 demo viewers. Week-to-week, it was flat in the former category and declined -4% in the latter. Year-to-year, Today was down by -2% in total viewers but up by +3% in the demo.
CBS Mornings finished the week with 2.066 million total viewers and 380,000 A25-54 viewers for respective declines of -3% and -7% relative to the week prior. Compared to 2024, CBS Mornings was down -14% in total viewers and -26% in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,688,000 | 2,694,000 | 2,066,000 |
| • A25-54: | 471,000 | 675,000 | 380,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 2/3/25), Previous Week (w/o 1/27/25) and Year-Ago Week (w/o 2/4/24). Most Current Data Stream: 2024-2025 Season (9/23/24-2/9/25) and 2023-2024 Season (9/25/23-2/11/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
