LALA ‘How You Wanna’ (2025)

International dairy brand LALA has launched a new creative campaign that celebrates cultural flavor and individuality. Developed in partnership with creative agency Bakery, the campaign reimagines everyday dairy as a vibrant expression of personality.

CREDITS

LALA® Brand
Alexandra Newman – CEO at LALA US Foods
Heather Foltek – VP of Marketing and Sales at LALA US Foods
Renata Pimenta – Marketing Director at LALA US Foods
Courtney Garabedian – Brand Manager at LALA US Foods
Dailon Smith – Brand Manager at LALA US Foods
Jonathan Baker – Brand Manager at LALA US Foods
Jessie Calloway – Marketing Communications Manager at LALA US Foods

Bakery Agency
Chief Creative Officer / Founder: Micky Ogando
Creative Director: Rodrigo Rothschild
Associate Creative Director: Allison French
Associate Creative Director: Nick Garza
Junior Art Director: Daniela Fernandez
Junior Art Director: Julia Hancock
Junior Copywriter: Paris Cipollone
Strategy Director: Hailey Kirkpatrick
Senior Strategist: TJ Simpson
Senior Social Media Strategist: Gracen Cohen
Social Media Coordinator: Nicole Smith
Executive Producer: Chuy Hernandez
Head of Accounts / Managing Director / COO: Jacqueline Thompson
Group Account Director: Alexandra Brazie
Account Director: Jacob Luttmer
Senior Account Manager: Kathleen Esser
Project Manager: Molly Armstrong

Media Agency: KEN Media
Head of Media: Celina McGraw
Media Supervisor: Eryka Arzola
Sr. Media Strategist: Trinity Cook
Media Assistant: Madelyn Coleman

Production Company: Easy Mondays
Production Services: Poster
Post Production: JumpCut Productions
Director: Plastico + Michu
DP: Esteban Ogando
Production Designer: Amilcar Espadas
Wardrobe: Natalia Brinkman
Hair and MakeUp: Euge Sangalli
EP Easy Mondays: Asori Soto, Saskia D’ Altena
EP Poster: Viridiana Guadarrama, Maria Agustina Perez
Line Producer: Mariana Ramos