Inaugurated on January 4, 2015, Noi Bai International Airport is the second largest and busiest international airport in the country after Tan Son Nhat International Airport in Ho Chi Minh City. The main airport located in Hanoi Vietnam, it replaced Gia Lam Airport which was previously the city’s main airport. Noi Bai Airport has two passenger terminals and one cargo terminal. Terminal 1 is used for domestic flights, while Terminal 2, which was inaugurated on January 4, 2015, serves international flights.
Noi Bai International Airport, strategically positioned about 30 kilometers north of Hanoi’s city center, serves as a vital gateway to northern Vietnam. Nestled amidst scenic rural landscapes dotted with farmland and small villages, the airport is easily accessible via the Noi Bai – Nhat Tan Expressway, which crosses the picturesque Nhat Tan Bridge over the Red River. Despite its tranquil surroundings and minimal advertising along the route, the airport itself is a bustling hub, second only to Tan Son Nhat International Airport in Ho Chi Minh City. It connects travelers to a multitude of northern destinations, including Hanoi, Hai Phong, Halong Bay, Sapa, Ninh Binh, Mai Chau, Dien Bien, and Lang Son.
The airport features two main terminals designed to accommodate a growing number of passengers. Terminal 1 (T1), covering 115,000 square meters, underwent refurbishment in 2015 to handle up to 15 million domestic travelers annually. This Y-shaped terminal is equipped with four levels, offering a range of amenities, from shopping and dining to currency exchange and transportation services. In contrast, Terminal 2 (T2), which opened in late 2014, spans 139,216 square meters and aims to manage up to 10 million international passengers per year, with plans to expand capacity to 15 million. T2 includes four floors, a basement, and 17 boarding gates, providing premium services for international flights. With 22 airlines, including renowned carriers like Vietnam Airlines, AirAsia, and Cathay Pacific, operating from Noi Bai, travelers can also enjoy a convenient shuttle bus service connecting the terminals, running from 6:00 AM to midnight every 10 to 15 minutes.( Source by vietnamtravel )
There are several hotels such as New Sky Airport Hotel, Grand Dragon Noi Bai Hotel, Paragon Noi Bai Hotel and Pool, Hanoi Airport Suites Hostel & Travel, Noi Bai Airport Hotel and commercial facilities that cater to the needs of tourists. Industrial areas are also starting to develop around the airport, while several tourist attractions such as Bat Trang Craft Village can be reached on the way to Hanoi.Of the routes offered by the airport, the Hanoi – Ho Chi Minh City route is the busiest route in Southeast Asia, serving 10,883,555 passengers in 2023, up 3% compared to 2022 ( Souce by Wikipedia ) .
Passengers at Noi Bai International Airport consist of domestic and international passengers. Domestic passengers, especially on the busiest route Hanoi – Ho Chi Minh City, are mostly business people, local tourists, and citizens on personal trips. The airport also serves many international tourists, especially from Asian countries such as Japan, South Korea, and China, as well as from Europe and America.
Aside from tourists, numerous business travelers visit Hanoi for work, given that the city serves as Vietnam’s economic and political hub. Noi Bai Airport is also an important transit point for passengers continuing their journey to other international destinations. For example, the route from Tokyo (Japan) to Bangkok (Thailand) or Singapore is served by Vietnam Airlines, Japan Airlines, and All Nippon Airways. In addition, there are also routes from Seoul (South Korea) to Kuala Lumpur (Malaysia) or Jakarta (Indonesia) served by Korean Air, Singapore Airlines, and Vietnam Airlines. For European routes, flights from Paris (France) to Tokyo (Japan) or Seoul (South Korea) are served by Air France, Star Alliance, and Vietnam Airlines by SkyTeam, as well as many other routes.
The high traffic at Noi Bai Airport opens up many business and development opportunities. Starting from the hotel sector, restaurants, transportation, to shopping centers, the business potential around the airport is very promising. In addition, advertising opportunities at Noi Bai Airport are very promising. With high passenger traffic levels, airports are an effective medium to reach a wide and diverse audience. Advertisements at the airport can be placed on various media such as digital screens, posters, and billboards. The advantages of advertising at the airport are wide audience reach, high consumer attention, and quality target markets.
The baggage claim area at Noi Bai Airport is a prime target for UOB to advertise, as almost all airline passengers collect their baggage there after arriving at their destination. With its high and premium international passenger traffic volume, the baggage claim area attracts many brands to advertise, including UOB, which is leveraging this strategic location as part of its expansion efforts in Hanoi. This location is particularly attractive as it can be seen on both the levels at the second floor of the immigration counters, and have a long dwell time as passengers move from the escalators to the baggage claim areas. This stretch on the escalator is at least 30 seconds and it provides a 100% impact since the UOB advertising unit is the only double-sided advertising lightbox in the whole area. This lightbox in Noi Bai airport is indeed a premium upgrade for all airport advertising.
Several major brands, including Samsung, Coca-Cola, Viettel, and AirAsia, have capitalized on Noi Bai International Airport’s prime advertising spots, utilizing high-traffic areas such as immigration, baggage claim, departure zones, and main corridors. These spaces combine static and digital billboards, effectively reaching a diverse domestic and international audience. Additional advertising locations at Hanoi Noi Bai International Airport include:
The Digital Poster display, located in the customs clearance area, features eight high-quality LED screens, delivering dynamic visuals to travelers in one of the most frequented areas. Positioned within customs clearance, this advertising space effectively targets international passengers at a crucial moment, reinforcing brand messages just as they complete the arrival process. This high-impact, high-traffic area provides a unique setting for engaging travelers and making a lasting impression at Noi Bai Airport.
Whether it is a static or digital billboard, every brand, big or small, has the same opportunity to advertise. The difference lies in the accuracy and speed in choosing a strategic location. Noi Bai Airport, with its high passenger traffic volume, is an ideal location to reach a wide audience. So, what are you waiting for? Take advantage of this golden opportunity now and take your brand to the next level with high exposure and a strategic location at this airport.
