In our hyper-competitive ads landscape, understanding the impact of your campaigns is critical for success. OOH (out of home) advertising has consistently shown the ability to drive organic brand searches and website traffic, creating a powerful “lift” in search (and social) KPIs. Many AdQuick users have already seen these benefits firsthand, and now, we’re excited to reintroduce a newly improved measurement tool: Search Lift.
Introducing enhanced Search Lift
AdQuick’s updated Search Lift tool provides even deeper insights into the effectiveness of your OOH campaigns. With this comprehensive solution, you can track the impact of your OOH efforts on branded search keywords, giving you a clear picture of how your campaigns drive brand awareness, consideration, and intent.
When people see an OOH ad, it often inspires them to search for the brand online. Search Lift captures this organic brand lift and quantifies its impact, helping you understand how your campaigns contribute to increased website traffic and overall brand engagement.
Competitive and market Insights
Our improved Search Lift tool goes beyond simply measuring your campaign’s performance. It enables you to compare the organic brand lift generated by your OOH campaigns against control markets and primary competitors. These competitive insights help you see where your brand stands in the broader industry landscape, empowering you to refine your strategies and maintain a competitive edge.
Long-term value tracking
Short-term results are important, but understanding the long-term impact of your OOH campaigns is equally critical. Search Lift allows you to monitor search volume for branded keywords over time, offering a detailed perspective on the lasting value of your advertising efforts. By analyzing trends in search volume, you can determine whether your brand stays top of mind for consumers or experiences a decline in recall.
Improve campaigns with Search Lift
Measuring the impact of your campaigns is essential for optimizing your marketing strategies and achieving meaningful results. AdQuick’s new and improved Search Lift tool empowers you to:
- Quantify the organic brand lift driven by your OOH campaigns.
- Understand how OOH contributes to brand awareness, consideration, and intent.
- Benchmark performance against competitors and control markets.
- Track the long-term effects of your advertising efforts.
By leveraging these insights, you can unlock the full potential of OOH advertising and elevate your brand to new heights.
Ready to get started?
Discover the power of OOH advertising with AdQuick’s enhanced Search Lift tool. Whether you’re new to AdQuick or an existing customer, now is the perfect time to measure, optimize, and grow your brand’s impact. Learn more and get started on our website today.
