Introducing Curate for Commerce and Sponsored Promotions by Brands
Commerce media is no longer just an option; it’s a fundamental part of business growth. As the opportunity continues to evolve rapidly for both brands and retailers, Microsoft Advertising is expanding our capabilities, introducing two exciting new innovations: Curate for Commerce and Sponsored Promotions by Brands (SPB).
Retailers often struggle with securing the necessary resources and headcount to support new revenue streams. Additionally, they may lack the established advertiser relationships needed to drive incremental demand, making it difficult to fully capitalize on their data and assets. Curate for Commerce addresses these challenges by providing a comprehensive solution that leverages Microsoft Advertising’s expertise and relationships.
Curate for Commerce enables retailers to leverage first-party data and provide shoppers with targeted, relevant ads from non-endemic partners across the web. In addition to a seamless, end-to-end platform, Curate for Commerce offers a dedicated support team to source and manage advertiser relationships on behalf of retailers.
Curate for Commerce helps users meet and exceed goals in four valuable ways:
- Driving incremental revenue: Retailers can monetize their first-party data to seamlessly increase revenue for their commerce media program.
- Minimal investment required: Retailers can quickly drive revenue with minimal investment in technology or resources. By relying on Microsoft Advertising to handle deal operations and buyer relationships, retailers can mitigate risk and reduce operational burden. Microsoft’s dedicated support team can help activate new advertiser relationships.
- Unlocking a new audience of non-endemic brands: Curate for Commerce enables retailers to attract advertisers beyond their traditional market, expanding their reach. The platform offers controls to ensure that the non-endemic ads are relevant to shoppers, enhancing the overall shopping experience.
- Simplifying operations: Curate’s all-in-one platform serves as a centralized command center, streamlining data management, media, and monetization in one place. This helps retailers overcome market fragmentation and amplification challenges.
For advertisers, Curate for Commerce provides access to retailers’ valuable first-party data. Unlike third-party data, which often lacks validation, retailer first-party data has high accuracy and reliability of customer information. These first-party audience packages are exclusively offered through Microsoft Advertising and the direct access to known customers allows advertisers to create more personalized and effective campaigns, ultimately improving their marketing efforts and achieving better results.
Top retailers are among the first to use Curate for Commerce to enhance their commerce media programs and deliver value to new advertising partners. This is available in pilot now, to learn more, Contact an Expert today.
