Müller FRijj – “Just feel the Urjj” (2025)

Müller FRijj’s latest integrated campaign, aims to shake up the ready-to-drink milkshake category with a healthy hit of chaotic fun. “Just feel the Urjj” builds on Müller’s growing reputation for bold, humorous work but this time turns its attention to Gen Z men. In a world where these young men are being told to hustle harder, grind more, and take life seriously, the campaign repositions Müller FRijj as a mischievous, nonsensical escape from the pressures of modern life.

CAMPAIGN CREDITS

Client: Müller
Campaign name: Just feel the Urjj

VCCP BLUE
ADVERTISING AGENCY: VCCP Blue
CREATIVE DIRECTOR: George Wait
COPYWRITER AND ART DIRECTOR: Ed Rees & Kat Lwahas
BUSINESS DIRECTOR: Victoria McDowall
SENIOR ACCOUNT DIRECTOR: Alex Lake
ACCOUNT EXECUTIVE: Zara Kolah
PLANNING DIRECTOR: Luke Stockil
AGENCY TV PRODUCER: Jake Hafer / Imogen Rigby
SENIOR CREATIVE PRODUCER: Katy Dale
CREATIVE PRODUCER: Ariana Balsaras
JUNIOR CREATIVE PRODUCER: Jack Higgins
DIRECTOR: George Wait

GIRL&BEAR
PRODUCTION COMPANY: Girl&Bear
PRODUCER: Imogen Rigby
MOTION DESIGNER / EDITOR: Amelia Eve
EXECUTIVE PRODUCER: Jake Hafer
POST-PRODUCTION COMPANY: Girl&Bear
POST PRODUCER: Bilal Singh Butt / Mehmet Altar
COLOURIST: Syd Harvey
AUDIO POST-PRODUCTION COMPANY: Girl&Bear
SOUND ENGINEER: Emily Vizard
DESIGN RESOURCE MANAGER: Yasmine Moridi
SENIOR DESIGNER: Leila Amin
SENIOR DESIGNER: Maria Quiroga
ARTLAB MANAGER: James Perry
ASSISTANT ARTLAB MANAGER: Nick Normann
SENIOR ARTWORKER: Toby Kadir

BERNADETTE
Digital Associate Project Director – Luke Dougherty
Senior Digital Project Manager – Sue Awotar
Digital Design Lead – Gilles Bestley
Digital Designer – Ivan Huri
Digital Designer – Dexter Marshall

RETOUCH: Stanleys post

MEDIA BUYING AGENCY: EssenceMediacom
MEDIA PLANNER: Sophie Sweetland & Alex Rubins