England footballer Declan Rice is partnering with Müller UK & Ireland to launch his very own limited-edition Müller Rice flavour: Raspberry & White Chocolate. The campaign is led by a hero social film featuring Declan as head chef at Dec’s Café, opening up the shop, unpacking deliveries and whipping up his signature Müller Rice flavour.
CAMPAIGN CREDITS
Campaign Title: Dec’s Café
Client: Müller
Strategy & Marketing Director: Talar El Asswad
Marketing Manager: Zoey Westcott
Advertising Agency: VCCP Blue
Creative Director: George Wait
Business Director: Victoria McDowall
Senior Account Director: Sophie Gorman
Senior Account Manager: Sam Robertson
Planning Director: Luke Stockil
Planner: Nour Gado
Senior Integrated Creative Producer: Katy Dale
Digital Project Director: Luke Dougherty
Digital Senior Motion Designer: Dexter Marshall
Design Resource Manager: Yasmine Moridi
Design Director: Jonathan Harper
Design Director: Adam Edwards
Artlab Manager: James Perry
Assistant Artlab Manager: Nick Normann
Media Buying Agency: Essence Mediacom
Media Planner: Dmitriy Antropov
Production Company: Status Creative & Hey Sam
Director: Alex Wilde
Photographer: Ash Narod
Executive Producer: Sam Kirby
Production Manager : Jo Fogarty
Runner: Miles Bruce-Jones
1st AD: Ty Hack
2nd AD: Jessica Lee
DP: Tommy McMahon
Focus Puller: Stephanie Kennedy
DIT: Mark Kozlowski
Electrician: Brody Pugsley
Art Director: Ollie Kariel
Prop Master: Louis Glickman
Props Assistant: Iain Donaldson
Sound: Grant Lawson
Stylist: Kerry Saxton
Stylist Assistant: Georgia Petrou
Makeup Artist: Laura Dexter
Location Manager: Guy Darby
BTS: Alex Niven
Post-Production: Status Creative
Editor: Ned Donohue
Editor: Kelechi Okorie
Colourist: Chris Shaw
Sound Engineer: Ed Cook
