Bulk location targeting for new search campaigns
Advertisers can now quickly and easily add location targeting to new search campaigns in bulk in the Microsoft Advertising Platform, allowing you to save time implementing location targeting. This is currently only available for newly created search campaigns during campaign creation and not available for previously created search campaigns.
Impression-based remarketing now available globally and in Editor
Microsoft Advertising’s Impression-based remarketing which is unique in the digital marketing landscape provides a solution to reach and engage audiences across the entire marketing funnel—from awareness to conversion. And we’re excited to announce two updates: This is now available in China and now globally in all markets, as well as supported in Microsoft Ads Editor to manage in bulk.
For more information on Impression-based remarketing, see here: Impression-based remarketing: Reach people who have viewed your ads.
Multi-format campaigns for Audience ads: to easily manage across formats
A simple and flexible way to manage your campaigns across ad formats is now here: Multi-format campaigns allow you to create one campaign that combines different formats across native, display and online video to easily manage ads across formats under the same budget and shared targeting. This is the new default method for creating Audience ads, and it enables you:
- One cohesive campaign approach: Create one campaign that combines different formats across native, display and video with the same targeting.
- Easier budget management: Easily manage your advertising budget across different ad formats within one campaign.
- Flexibility: You can still continue to separate campaigns for individual ad formats if you wish.
