‘Northern Plights’ – New tourist attraction launches to raise the alarm for the Baltic Sea

This summer, a “man-made natural wonder” is being promoted to visitors in Northern Europe: the swirling blue-green algae blooms of the Baltic Sea. The blooms resemble the northern lights but unlike their celestial counterparts, these eerie shapes are no miracle of nature.

Instead, they are a warning sign that eutrophication is suffocating one of the world’s most fragile seas.

The Northern Plights campaign, created for the John Nurminen Foundation, which works to save the Baltic Sea and its heritage, frames this ecological crisis as a tourist attraction, eerily echoing the beauty of the northern lights.

Campaign Assets

Credits

Client: John Nurminen Foundation

Agency: United Imaginations