A Top 10 Comscore Site and the Leading Premium Publisher for Engaged Audiences
NEW YORK – Raptive, the world’s leading creator media company, continues to dominate the digital landscape, ranking among the top 10 largest global digital media companies with an audience of 226 million. Comscore’s MMX Multi-Platform Total Audience December 2024 rankings further cement Raptive’s industry leadership, placing it #1 in food and family content—a distinction it has held since 2018.
For the first time, Raptive is in the top five of the Comscore Social Media 100 Rankings, alongside iconic brands including Disney, Viacom/CBS, and Warner Brother/Discovery.
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Raptive has consistently outperformed major publishers for five years, including Hearst, Dotdash Meredith, and USA Today Network. In addition to its overall #9 ranking, Raptive leads in multiple high-value content categories, delivering premium, brand-safe environments for advertisers:
- #1 Food
- #1 Lifestyle
- #1 Family
- #2 Home
- #3 Travel
- #6 Pets
- #7 Tech
- #10 Sports
- #11 Gaming
- #11 Entertainment
- #12 Finance
For over a decade, Raptive has championed a creator-first strategy, prioritizing premium, original content that reflects the diversity of online audiences. With more than 5,700 creators, Raptive truly represents the diversity of online audiences and interests. Raptive’s expansive network of creators reaches 93% of women 18+ and commands the largest presence among diverse audiences in the U.S. With over 500 diverse creators across 27 content categories, Raptive delivers unparalleled scale in a premium content environment, with its multicultural creators alone attracting more than 58 million unique visitors each month.
Raptive empowers its creators—ranging from Half Baked Harvest and Love and Lemons to Whiskey Riff — by providing next-generation AI-powered tools that maximize content value, optimize advertiser demand, and drive revenue growth. To date, Raptive has paid creators more than $3.2 billion through its transparent, performance-driven revenue model, with 99% creator retention and an expanding network of hand-selected creators in key categories, including tech, sports, and gaming.
“Raptive allows me to focus on what I love—creating real, authentic content for my growing community—while ensuring I’m supported by select, premium advertisers. Their smart AI tools help get my content in front of the right audience without me having to manage all the behind-the-scenes details. It makes the process seamless, so I can put my energy into creating,” said Half Baked Harvest founder Tieghan Gerard.
“At Raptive, we empower creators to take control of their businesses and thrive in a rapidly evolving digital world. We champion fair treatment, navigate AI’s impact, and amplify creators’ voices to shape the internet’s future. As a premium publisher, we connect brands with deeply engaged audiences through brand-safe, authentic content—at scale. Using AI-driven data solutions like Raptive Intelligence to identify audience mindsets, we unlock the power of passionate communities and trusted storytelling, keeping creators at the forefront of the open web,” said Paul Bannister, Raptive’s Chief Strategy Officer.
About Raptive
Raptive is a new kind of media company built for content creators and is home to one of the internet’s largest and most diverse audiences. Raptive combines its position as the world’s largest ad management platform with a comprehensive suite of monetization, audience, and business solutions that enable creators to turn their passions and talents into thriving independent companies and enduring brands. Raptive is the premium partner to advertisers seeking authentic engagement with diverse and passionate audiences. To learn more about Raptive’s efforts to build a sustainable future for the internet, visit Raptive.com.
