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A new partnership between Authentic Brands Group and Sports Casuals International will significantly boost Reebok’s golf category.
This partnership will see SCI take the lead in designing, manufacturing, and distributing a full line of men’s and women’s performance golf apparel for Reebok. Meanwhile, Reebok Design Group will leverage its expertise to develop cutting-edge golf footwear, resulting in a comprehensive head-to-toe golf offering for athletes.
The forthcoming apparel collection will be characterized by a strong emphasis on performance-driven technologies and design elements meticulously crafted to enhance on-course performance while maintaining off-course versatility. The line is anticipated to embody a harmonious fusion of comfort, functionality, and a modern aesthetic. It will be made available through a diverse network of distribution channels, including department stores, speciality retailers, and online platforms.
“Reebok’s re-engagement with the performance golf segment constitutes a significant milestone in the brand’s ongoing evolution,” remarked Steve Robaire, executive vice president of Reebok at Authentic Brands Group.
“Through the strategic integration of SCI’s unparalleled expertise in design and manufacturing with the distinctive DNA of the Reebok brand, we are embarking on a novel and transformative approach to golf performance. This pioneering offering is meticulously designed to fulfil the evolving needs of the contemporary golfer, thereby redefining their expectations of the game and firmly establishing Reebok as a dominant force within the performance golf market.”
“Golf is evolving, and Reebok is committed to bringing fresh energy to the sport,” stated Todd Krinsky, Reebok CEO. “We will introduce products that prioritize performance, style, and accessibility, making golf more appealing to a wider range of athletes. This launch reflects our dedication to serving the needs of our customers and expanding our sports portfolio in exciting new directions.”
Reebok recently signed professional golfer Bryson DeChambeau and his LIV Golf team, Crushers GC, and is now expanding its presence in the golf category.
“We are honoured to partner with Reebok, an iconic global brand, as they enter the golf market,” stated Trenton Pfau, CEO of SCI. “This collaboration leverages Reebok’s powerful legacy with SCI’s 30+ years of expertise in apparel commercialization, creating a winning combination. We are extremely proud of the product range we have developed together and are confident that it will excel both on and off the course.”
Reebok’s re-entry into golf signals a bold new chapter for the iconic sportswear brand. By leveraging a strategic partnership with Sports Casuals International and tapping into the expertise of the Reebok Design Group, the company aims to disrupt the traditional golf landscape.
The focus on performance-driven technology, combined with a stylish and accessible aesthetic, promises to resonate with a new generation of golfers. Reebok’s commitment to innovation, coupled with the influence of Bryson DeChambeau and his LIV Golf team, positions the brand for significant growth in the competitive golf market.
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