Friday, February 28, 2025
HomeAdvertisingSainsbury's: The Big Friendly Giant Christmas

Sainsbury’s: The Big Friendly Giant Christmas


In a bid to capture the magic of Christmas, Sainsbury’s collaborated with NCA to feature the beloved character, the Big Friendly Giant (BFG), from Roald Dahl’s classic tale. The heartwarming narrative aimed to evoke nostalgia and joy, positioning Sainsbury’s at the center of festive celebrations.



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