Is your brand getting lost in all the digital noise? Does your kitchen design business struggle to attract the right online audience? Crafting the perfect kitchen requires skill and precision, but so does achieving a captivating online presence. Today, having an attractive website and a high rank in search engine results are just as crucial as your craft in kitchen design and renovation. To truly stand out in the competitive world of home improvement businesses, Kitchen Creations took a momentous step by enlisting our SEO agency services. Let’s take a look at how our collaboration has driven positive improvements for our client.
Get Acquainted with Kitchen Creations
Kitchen Creations is a family-owned kitchen and bath remodeling business proudly serving the heart of Denver. Since their inception in 2003, they have been committed to offering creative and budget-friendly design solutions for both kitchen remodels and new build projects. Their kitchen remodelers boast decades of experience in the industry, and over the years, they have built an unmatched reputation in the metro area, known for their quality, integrity, and professionalism.
They are dedicated to creating a positive environment not only for their customers but also for their valued employees. Their mission is to deliver quality and value in every kitchen and bath project, coupled with professional support throughout the entire design process.
Our team at FiG has been working closely with Kitchen Creations for roughly a year now and we’d like to share some of the great results we’ve been able to produce for them – specifically over the past 6 months.
Thoughtful Kitchen Remodeling Marketing
At FiG Advertising + Marketing, we recognized the unique challenges Kitchen Creations faced in a saturated home improvement market and tailored a comprehensive marketing strategy to elevate their online presence.
A Fresh Start with Our Web Design Firm
Our approach began with a refreshingly new web design that not only enhances user experience but also showcases Kitchen Creations’ craftsmanship effectively. By carefully analyzing relevant keywords and identifying key service areas, we strategically expanded their website content, ensuring it was both informative and optimized for search engines. This harmonized blend of design and content updates set a solid foundation for Kitchen Creations to effectively reach and engage their target audience online, paving the way for increased visibility and customer engagement in the competitive kitchen design and renovation market.
Organic SEO Efforts
With a great new website with valuable copy in place, we could begin our ongoing SEO maintenance tactics. By generating monthly blogs, we ensure that the website remains rich with fresh, relevant content optimized with carefully researched keywords. These keywords are strategically chosen to enhance the company’s ranking for critical service terms and localized search phrases that potential customers are actively using. Additionally, our passive link-building campaigns have played a significant role in boosting the authority of Kitchen Creations’ website. Through off-site SEO, we have successfully secured quality backlinks from reputable sources.
Paid Search Targets Local Customers
To complement their enhanced digital presence, Kitchen Creations leveraged our SEO agency’s expertise in paid search to specifically target local customers. Our approach not only ensured that their advertisements reached a relevant audience but also maximized the return on investment by driving high-intent local traffic to their website. This fine-tuned paid search strategy has been instrumental in boosting local visibility and reinforcing our clients’ position as the go-to expert in their community.
Results from Our SEO Agency Services
The results of our collaboration with Kitchen Creations have been very positive as reflected in the data gathered from Google Analytics over a recent 6-month period comparing February 2025 with August 2024. One of the most impressive metrics was the significant overall traffic increase of 54%, indicating heightened visibility and interest in Kitchen Creations’ digital presence. Direct traffic saw a substantial growth of 45%, suggesting that more potential clients were explicitly searching for the client online.
Organic traffic experienced an even more impressive jump, rising by approximately 61%. This illustrates the pivotal role our SEO strategies played in enhancing the organic discoverability our client and their offerings. Additionally, the number of engaged sessions—indicative of longer, more meaningful interactions with potential clients—rose by 51%.
Keyword rankings also exhibited notable advances over a rolling quarter comparison (Feb. vs Nov). Not only did phrases such as “how much is a kitchen remodel” and “kitchen renovator” achieve first-page visibility after previously ranking on the 8th and 12th pages respectively, but the phrase “home kitchen design consultation Denver CO” also saw significant improvement, moving to a 5.4 average position on the first page.
Get Leads in Your Target Market with Our Marketing Experts
Our partnership with Kitchen Creations underscores the transformative power of an expertly crafted search engine marketing strategy. By blending state-of-the-art web design, strategic content creation, and focused SEO practices, Kitchen Creations has decisively elevated its digital footprint within the bustling home improvement sector. If you’re ready to get your business noticed online and grow your customer base, it’s time to enlist the help of Real FiG Advertising + Marketing. Schedule a call with us today to find out what we can bring to the table for you.
