While some genres of content are moving from linear TV to broadcaster video on-demand (BVOD) very smoothly, others are having a bumpier transition says Eleni Marouli, Head of Market Developments at Ofcom. Audiences are happy to log in to BVOD platforms for entertainment and drama programming for example, but live content like news isn’t seeing as high uptake on BVOD.
In this interview, Marouli discusses some of the key changes in UK audience behaviour which Ofcom is seeing. Filmed at New Video Frontiers in London.
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